The girls at 3iying aim to give female consumers what they really want. In a world where we are bombarded with ads, there is a lot of competition, and millions of different marketing approaches. So what makes an ad good or bad? And how can companies best reach their targets?
"3iying's 'adflip' video series exposes how billions of dollars are blown on bad female marketing," the company says.
3iying is a group of young girls and women who look at ads today and let YouTube users know why those ads failed or excelled. No, these are not marketing gurus, in fact, many don't have an education past high school. However, they are consumers, and ultimately the ones who affect the response rate of campaigns. The girls at 3iying select campaigns that are directly targeted at their demographic, and share their opinions on why the companies succeed or fail.
"This series directly links massive financial waste to specific girl-market misunderstandings, and challenges the predominant methods agencies use to develop creative strategies," they say. "From outdated clichés to shallow representations of who girls are - the
girl market industry is in crisis. Most campaigns are turning girls off, damaging the brands reputations, and driving products off the market."
Find out who's getting "the flip:"
Girls Give "The Flip"
3iying Rate Ads (VIDEO GALLERY)
Trend Themes
1. Female Marketing Misunderstandings - Opportunity for companies to re-evaluate their marketing strategies for the female demographic and address outdated cliches and shallow representations.
2. Consumer-generated Ad Critique - Opportunity for companies to incorporate consumer feedback and opinions in ad creation and marketing approaches.
3. Competition in Advertising - Opportunity for companies to differentiate themselves from other advertisers by utilizing fresh and innovative marketing strategies.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop creative strategies that address common female marketing misunderstandings.
2. Consumer Goods - Opportunity for companies in the consumer goods industry to incorporate consumer feedback into their product development and marketing approaches.
3. Social Media - Opportunity for social media platforms that allow for discussion and critique of advertisements to become an integral part of the advertising industry and creative process.