With the rise of virtual reality viewing, the public has become fairly familiar with the 360 YouTube video format. Music artists, video game designers and advertisers alike have all been quick to experiment with the possibilities of the 360-degree video platform, but now Turkish Airlines has created one of the first advertising games using this technology.
'WingoFlies' introduces a character named 'Wingo,' who also shares the name with the brand's own mobile app, which serves as a way for travelers to find out about the latest promotional flights.
In WingoFlies, viewers are challenged to search the scenery for clues that will give them the chance to win a free flight. The incredible 360-degree footage was captured using a drone and seven GoPro cameras in Turkey's beautiful Cappadocia region.
360-Degree Advergames
Turkish Airlines' 'WingoFlies' is the First-Ever 360 YouTube Video Game
Trend Themes
1. 360-degree Advertising - 360-degree videos are being used as an innovative advertising medium, allowing brands to engage viewers in immersive experiences.
2. Advertising Games - Brands are creating interactive games as a way to promote their products or services, capturing the attention and interest of consumers.
3. Virtual Reality Marketing - Virtual reality is being harnessed by marketers to create impactful and memorable experiences that resonate with consumers.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage 360-degree advertising and immersive games to attract potential customers and enhance their travel experiences.
2. Entertainment and Gaming - The entertainment and gaming industry has the opportunity to combine advertising and interactive gameplay, creating engaging experiences for users.
3. Technology and Electronics - The technology and electronics industry can explore the possibilities of virtual reality marketing to showcase their products and drive customer engagement.