New Balance Japan unveils a new iteration of the 327 sneaker model spotlighted by the stark patterning across the upper. On one side of the shoe, there is a clean black base foundation and the other side has an off-white and gray color palette.
The black side of the shoe is applied on a suede overlay with a monochrome paisley print that rests throughout the underlays. This frames itself around the black leather logo on the midfoot with a large "N" marking the shoe for a bold contrast. This all sits on top of a clean white midsole foundation and black outsole to round it out. There are also markings at the sole unit that travel up to the heel section.
Paisley-Detailed Lifestyle Sneakers
New Balance Launches a Patterned 327 Sneaker for the Season
Trend Themes
1. Patterned Sneakers - New Balance's patterned 327 sneaker marks the beginning of a trend towards bold patterns on sneakers.
2. Contrasting Design - New Balance's 327 design featuring contrasting colors and prints is set to become a major trend in the sneaker industry.
3. Suede Overlay - The use of suede overlays on lifestyle sneakers, as seen in New Balance's 327 model, is poised to gain popularity.
Industry Implications
1. Fashion - The fashion industry can capitalize on the patterned sneaker trend by offering a variety of unique and bold designs.
2. Sportswear - The sportswear industry can incorporate contrasting design elements into their products to appeal to a wider audience.
3. Footwear - The use of suede overlays and unique contrasting design elements as seen in New Balance's 327 model presents opportunities for footwear companies to differentiate their products.