The Mars Wrigley 2023 Christmas collection has been unveiled ahead of the holiday season to provide consumers with a glimpse into what they can pick up for their own festivities or as a present this year.
The product range includes a number of returning favorites alongside new options, which will all start hitting store shelves this September to get shoppers in the mindset for holiday planning. The products include the Maltesers Assorted Truffles, Maltesers Christmas Mix, Maltesers Reindeers, Celebrations Advent Calendar and the M&M's Santa, which will arrive in the UK at a price point ranging from £0.75 to £11.80.
Senior Brand Manager, Christmas Cybi Capaldi commented on the Mars Wrigley 2023 Christmas collection saying, "Mars Wrigley’s well-loved portfolio captures shoppers’ attention with its range of iconic brands in a huge variety of formats, and this year’s NPD is no different. Tapping into Mars Wrigley’s Blockbuster brands and fan favourite formats, we have curated a Christmas confectionery range to surprise and delight shoppers."
Gifting-Ready Chocolate Products
The Mars Wrigley 2023 Christmas Collection Arrives in September
Trend Themes
1. Personalized Gifting - The Mars Wrigley 2023 Christmas collection offers a range of products that can be customized or tailored for gifting purposes.
2. Holiday Planning - The Mars Wrigley 2023 Christmas collection encourages consumers to start planning and preparing for the holiday season early.
3. Brand Collaboration - Mars Wrigley's Christmas collection showcases a collaboration between iconic brands to create unique holiday-themed products.
Industry Implications
1. Confectionery - The Mars Wrigley 2023 Christmas collection presents opportunities for confectionery companies to create seasonal product lines that cater to personalized gifting.
2. Retail - The Mars Wrigley 2023 Christmas collection prompts retailers to strategize early promotions and build momentum for holiday sales.
3. Marketing - The Mars Wrigley 2023 Christmas collection highlights the potential for brand collaborations in marketing campaigns to attract and engage customers during the holiday season.