Luxury car manufacturer Bentley has released a pair of teaser pictures of the 2016 Bentley SUV, which will be the first SUV ever produced by the iconic British automaker.
In the teaser picture, most of the vehicle is obscured by billowing dust with the only visible part being the front. What’s clear is that the Bentley’s front will look much like that of the Continental GT.
Bentley first unveiled an SUV concept at the Geneva Auto Show in 2012 but the concept was poorly received, prompting Bentley to make a host of changes. The bulging, over-sized headlights of the 2012 concept have been replaced by more Continental GT-like oval headlights. Based on the front view of the teaser picture, the SUV is set to have a more rounded shape than the stiff, straight-cut concept of 2012.
The 2016 Bentley SUV, it is claimed, will be the world’s first luxury SUV. According to Bentley’s head of sales Kevin Rose, the SUV will "solve the problem for people who’d like to spend more on an SUV." The SUV is set to cost close to $250,000.
Groundbreaking Luxury SUVs
The 2016 Bentley SUV Will Be the World's First Ultra-Luxury SUV
Trend Themes
1. Luxury SUV Market - As Bentley releases its luxury SUV, there is an opportunity for other luxury car manufacturers to create their own luxury SUV's that are focused on exclusivity and premium features.
2. Revamped Concept Design - After the poor reception of the 2012 concept, the redesign of Bentley's SUV can spark a trend of revisiting concept designs and revitalizing them to meet industry standards.
3. Innovation in High-end Vehicles - The release of Bentley's SUV sparks opportunities for innovators in the automotive industry to create high-end cars with advanced technology and luxury features.
Industry Implications
1. Automotive - The release of Bentley's luxury SUV can ignite a trend for luxury car manufacturers to create high-end SUV's that are not just focused on performance but also on premium features and exclusivity.
2. Luxury Goods - The launch of the world's first ultra-luxury SUV presents an opportunity for premium brands in the luxury goods industry, such as fashion and jewelry, to collaborate and release related high-end products.
3. Technology - The trend of innovation in high-end vehicles as a result of the release of Bentley's SUV can serve as a catalyst for technological advancements in the automotive industry, such as electric cars and autonomous driving.