GRID Esports' Champion of Champions Tour (CCT), a worldwide CS:GO esports circuit, has partnered with 1xBet. CCT will start using 1xBet as its only betting sponsor for all international broadcasts. The design and creation of a mobile application for the tour, intended for CCT fans and the greater CS:GO community, will also be a joint effort between the two companies. The app will employ official current and historical data powered by GRID's Data Platform to give consumers information about CS:GO and CCT.
Along with GRID and CCT, Team Spirit, Tundra Esports, MIBR, and K23 are all sponsored by 1xBet. Additionally, a partnership between 1xBet and the ESL Pro Tour CS:GO for its ESL One Summer & Winter Dota 2 events was announced in 2021, and stayed in effect until February 2022.
Tournament Betting Partners
The Champion of Champions Tour Recruits 1xBet as its Betting Partner
Trend Themes
1. Esports Betting - With the popularity of esports on the rise, partnering with esports events/tournaments for betting sponsorships presents an opportunity for traditional betting companies to tap into a new market.
2. Data Analytics in Esports - The collaboration between CCT, GRID, and 1xBet for the creation of a mobile application based on official esports data highlights the potential for data analytics to provide valuable information for players, fans, and bettors alike.
3. Mobile Applications in Esports - The joint effort between CCT and 1xBet to design and create a mobile application for the tournament highlights the potential for mobile apps to create seamless and engaging experiences for esports audiences.
Industry Implications
1. Online Betting - Partnering with esports events/tournaments for betting sponsorships presents a disruptive innovation opportunity for online betting companies looking to expand their reach and target a new market.
2. Esports Analytics - The use of data analytics in esports presents an opportunity for analytics companies to provide valuable insights to players, teams, and bettors, ultimately improving the overall quality of the industry.
3. Esports Mobile Applications - The potential for mobile apps to create seamless and engaging experiences for esports audiences presents an opportunity for app developers and esports organizers to tap into a growing market and improve the overall spectator experience.