Dr. Martens is a notable footwear brand since its helm back in 1960 and the latest to join its roster is the 14XX silhouette. This is a bold style project that encourages progressive design principles that honor a new and old era of the imprint. It dives back to its deep archives of workwear, shining a spotlight on the heel-loop, air-cushioned sole unit, and yellow stitching.
Darren McKoy, creative director at Dr. Martens explains, "Dr. Martens has always gone against the grain and 14XX marks a new design chapter of boundary-pushing, forward-thinking workwear for the brand. It’s all about taking the most durable, versatile, and iconic parts of our past and reimagining them for the future. Every 14XX product is an adaptation of a classic Dr. Martens silhouette."
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Trend Themes
1. Progressive Design Principles - Blending new and retro brand themes encourages progressive design principles that honor a new and old era of the imprint.
2. Deep Archives of Workwear - Diving back to its deep archives of workwear shines a spotlight on the heel-loop, air-cushioned sole unit, and yellow stitching.
3. Boundary-pushing Workwear - 14XX marks a new design chapter of boundary-pushing, forward-thinking workwear for the brand.
Industry Implications
1. Footwear - Dr. Martens' brand-honoring staple bold footwear blends new and retro brand themes.
2. Fashion - Blending new and retro brand themes in footwear encourages progressive design principles and reimagines classics for the future.
3. Retail - Dr. Martens' 14XX silhouette, which adapts classic designs, offers a disruptive innovation opportunity in the retail industry.