At the center of this year's Super Bowl craze are the Kansas City Chiefs, who’ve dominated the last two championships and are now gunning for an elusive "three-peat." The team has seen significant press, with star quarterback Patrick Mahomes leading the charge through an array of brand partnerships and tight end Travis Kelce garnering substantial media attention due to his romance with Taylor Swift.
From Chiefs-themed product collaborations to football-inspired campaigns, brands everywhere are aiming to capitalize on the team’s popularity.
One example is the Tyson Chiefs Nuggets, made with 100% all-natural white meat, 13 grams of protein, and uniquely designed to mimic the Chiefs' iconic arrowhead logo. Meanwhile, Pacsun and Wild Collective are equipping consumers with NFL merch for the Super Bowl, and Coors Light has launched playful Dad Bod shirts inspired by Mahomes' humor.
15 Collectibles for Chiefs Fans
From Collegiate-Inspired Apparel to Collectible Football Fan Dolls:
15
Dad Bod-Inspired T-Shirts
Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes
14
Arrowhead-Shaped Chicken Nuggets
Tyson Chiefs Nuggets Celebrate the Kansas City Chiefs
13
Ice Pop-Inspired Beverages
Accelerator Active Energy X Travis Kelce Team Up to Unveil a New Flavor
12
Commentated Toy Unboxings
Jason Kelce Delivered a Play-by-Play of Hatchimals Alive Mystery Hatch
11
Spiced Cinnamon Lipsticks
Fireball Cinnamon Delight RED Lipstick is Inspired by Taylor Swift
10
Assorted Football-Inspired Apparel
Pacsun x Wild Collective Team Up for an NFL Collection
9
Collaborative Football-Inspired Apparel
Off Season Debuts as a Luxury Fashion Brand
8
Sports-Themed Jackets
The NFL X Veronica Beard Collab Makes Game Day Chic
7
NFL-Themed Holiday Films
Hallmark Presents Holiday Touchdown: A Chiefs Love Story Film
6
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
5
Collegiate-Inspired Apparel
The Todd Snyder + NFL Collection Redefines Game Day Fashion
4
NFL Athlete-Backed Futuristic Eyewear
Oakley Debuts the Mahomes II Signature Series Latch Panel
3
Collaborative Crystal-Studded Jackets
Lusso Launches Kansas City Chiefs Denim Jacket for Fans
2
Stuffed Toy Sports Partnerships
Build-A-Bear Workshop and the Kansas City Chief Work Together
1
Footballer Parent Pizza Bundles
The Papa Johns Mama Kelce Bundle is Available Now
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Cheeky Sports Event Sweepstakes
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Collectible Fried Chicken Buckets
The KFC Krypto Collectible Bucket Celebrates Supergirl
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
Vintage Football Jerseys
Disney x Adidas x Brain Dead World Cup 2026 Drop Football-Themed Apparel
Football Team-Themed Footwear
The NFL x Crocs Collection Will Have the Full 32 Teams
Pop Style Sportswear
BLACKPINK × FC Tokyo Sportswear Merges K-Pop Fashion with Football Culture
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Glamorous Sports Collabs
Glamnetic x Fanatics Collection Brings Game-Day Energy to Your Fingertips
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
K-Pop Collaborative Sportswear
BLACKPINK Drops the BLACKPINK IN YOUR AREA League Collection
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Playful Fan Headwear Drops
Philadelphia Cream Cheese Unveils the Phillyhead Hat for NFL Fans
Dual-Snack Game Day Partnerships
The Pringles x Cheez-It Snack Stadiums are Limited-Edition
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Girl Group-Inspired Football Shirts
Spice Girls and Admiral Launch a Spiceworld Football Shirt
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Playful Football T-Shirt Designs
HOMAGE Unveiled The Simpsons x NFL Collections
Character-Inspired Sauces
KFC Supergirl Ultimate Meal & Supergirl Combo Meal Feature New Sauces
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Game Day Cupcakes
Baked by Melissa and Kinder Made Limited-Edition Flavors for Big Game Hosting
Iconic Draft Activations
At This Year's NFL Draft, Heinz is Crowning the First-Ever "Mr. 57"
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Soccer-Themed Chicken Qsr Promotions
Pollo Campero Runs Pollito Campeón Plush Golden Ball Giveaway
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Football-Inspired Fast-Food Packaging
Bojangles Has Unveiled Its 2025 Big Bo Box Lineup
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Craveable Dumpling-Centric Merchandise
Chubby Dumpling Taps Kansū Works for a New T-Shirt Launch
Football-Inspired Pizza Offerings
George Kittle and the Deal Deer Star in 'The Real Deal'
Chicken QSR-Collaborative Streetwear
ARIES and KFC Launch a Special Fashion Collection
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
Football Skate Capsule
The Adidas Skateboarding x Thrasher x AFA Collection Includes Apparel
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Football-Themed Sour Candies
Sour Patch Kids MVP Top Picks Mix Combines Multiple Products
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Candy Bar-Infused Sauces
Snickers Sauces Celebrate the Core Components of the Classic Candy Bar
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Football Revival Collections
Travis Scott x Nike Total 90 Collection Reworks an Soccer Franchise
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Football-Themed Pastry Treats
Paris Baguette Offers Decadent Game-Day Desserts for Hosting
Promotional Cafe Popcorn Combos
The Khloud x Starbucks Summer Snack Combos are Being Given Away
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Sports-Themed Dog Snacks
Bocce's Bakery and the NFL Players Association Craft Dog Treats
Dog-Friendly Fan Events
Purina and KC2026 Welcome Pets During Dog Days at the FIFA Fan Festival
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
Exclusive Songstress-Backed Jerseys
Becky G x Grassroots Football Present a Limited-Edition Kit
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
creator-led football competitions
Adidas expands partnership with kings league through 2028
Ticketed Collector Bourbon Releases
Copper & Kings Partners with Louisville Kings
Football-Inspired Streetwear
Worldwide Game Capsule Reworks National Team Jerseys Through KSUBI
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Athlete-Approved Chocolate Sweepstakes
Ferrero and Tom Brady Partnered to Celebrate the World Cup
Game Day Barbecue Meals
Dickey’s Barbecue Pit Specials are Arriving for the Super Bowl
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Esports Championship Gear
Riot Games Debuts Merch for the VALORANT Game Changers Championship 2025
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Book Series-Inspired Collectibles
Bonkers Toys Debuts the Warrior Cats Merchandise Line
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Gothic Football Capsules
adidas x Thug Club Spring 2026 Collection Mixes Football and Streetwear
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Heritage Football Collectibles
Topps Unveils Its Merlin Premier League 2026
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
QSR Temporary Tattoo Collections
Chipotle Created a Limited-Edition Temporary Tattoo Collection
Flavor-Packed Gameday Activations
The Hellmann's Field Goal Challenge Lets Fans Attempt Kicking
Football-Themed Donut Collections
The Krispy Kreme Championship Dozen is Arriving for Game Day
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Head-Shaped Plunge Pools
The Patrick Plunge by Coors Light Shares an Unforgettable Ice Bath
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Footballer-Approved Cereals
General Mills' Jettas Mix Combines Justin Jefferson's Favorite Cereals
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Character Sporty Collabs
Hello Kitty x Rams Introduces the Nfl’s First Sanrio Partnership
Football-Themed Drink Carriers
The Stanley 1913 x Arsenal Collection Features Four Pieces
Softness-Inspired Branded Apparel Collections
King's Hawaiian Partners with Eli Manning
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
Plush Tournament Collectibles
Jazwares is Dropping Officially Licensed Products for FIFA 2026
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Kids Football Collections
The Nike Football x LEGO Collection Combines Soccer Gear & Lego Design
Soccer-Themed Snack Brand Partnerships
Pringles and Sucuk und Bratwurst The Night Kit
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Chocolatey Flavored Football Morsels
NESTLÉ TOLL HOUSE's New Treat Appeals to Sports & Baking Fans
Cinematic Cereal Branding
The Wheaties Marty Supreme Cereal Celebrates the Upcoming Movie
Patriotic Chicken Nugget Products
These New Tyson Chicken Nuggets Mark America's 250th
Footballer-Approved Chicken Products
Kevin's Buffalo-Style Chicken is Arriving for Football Season
Athlete-Owned Sports Memorabilia Retailers
CardVault by Tom Brady Expands to Kansas City
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Retro Football Apparel
Represent's Champions Collection Channels Early-2000s Football Style
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Bustling Street Culture Marketplaces
Next Level Apparel Supports Got Sole's Culture Festival
Football League-Commemorating Beer Cans
Bud Light Introduced the 112th Grey Cup Champion Can
NFL Boardgame Iterations
Hasbro Guess Who NFL Edition Brings Real Players to the Classic Game
Playfully Branded Skateboarder Partnerships
Kellog's Tony the Tiger Partners with Tony Hawk
RPG-Inspired Merchandise
Disney and Square Enix Launch the New Official Kingdom Hearts Merchandise
Bakery Brand Merch Ranges
King's Hawaiian Merch Celebrates the Brand's 75th Anniversary
Winning Lawn Care Kits
TruGreen's Ultimate Game Day Kit Features an Exclusive "Lawnbardi Trophy"
Soccer-Themed Restaurant Bowls
Freebirds' Gold Soccer Bowl Comes with the Chance to Win Prizes
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Athlete-Endorsed Fruit Snacks
Tom Brady Launches Vegan 'Goat Gummies' in Three Fruity Flavors
Football-Themed Snack Chips
These McCoy’s Crisps Come in Two NFL-Inspired Options
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Charitable Football-Themed Cereals
Wegmans Josh Allen MVP Puffs Support Children in Need
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options