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Beauty & Skincare
Trend Report for Your Brand
02.07.23
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Hands-Free Cosmetic
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Longwear Tint
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Compostable Beauty
Top 4: Peptide Hair
Peptide Hair
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Customized Makeup
Cosmetic brands make customized formulas and tools more accessible
Trend - Some brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. These customizable formulas are easy to access and more affordable than personalized beauty typically allows.

Insight - Custom products in any area of interest are intriguing for consumers--with personalized and one-of-a-kind products and services offering an air of exclusivity. Brands that are able to make this process more accessible will cater to consumers who don't have the means to indulge in expensive custom goods.

Trend Themes

  1. Personalized Beauty — Consumer demand for personalized and customized beauty products, offering a unique and individualized experience.
  2. Innovative Packaging — Brands are revamping their packaging and delivery systems to provide efficient customization and personalization services.
  3. AI Technology — Advancements in AI-driven technologies are being used to create innovative, personalized makeup formulas and provide a seamless consumer experience.

Industry Implications

  1. Beauty Industry — Brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences.
  2. Technology Industry — Technological advancements have made customization and personalization in beauty accessible and seamless for brands and customers alike.
  3. Packaging Industry — Innovative packaging and delivery systems are being implemented by beauty brands to provide efficient customization and personalization services.
Customized Color Foundations
Customized Color Foundations
Puzzle Makeup Offers Customizable Foundations for the Perfect Fit
Premium Double-Sized Lipsticks
Premium Double-Sized Lipsticks
The Just B Lip Spectrum Allows you to Create Custom Colors
Bespoke 3D-Printed Makeup Brushes
Bespoke 3D-Printed Makeup Brushes
Albéa Unveiled its Make 3D Yours Service for Mascara Brushes
Color-Changing Lip Oils
Color-Changing Lip Oils
Haus Laboratories' PhD Hybrid Lip Oil Stain Has a Self-Adjusting Formula
Custom Magnetic Palettes
Custom Magnetic Palettes
Doucce Offers Consumers a Customizable Magnetic Makeup Palette
SCORE 2.9
Popularity
Activity
Freshness
Pattern of Opportunity: convergence
Megatrend HybridizationHybridization
May 3, 2021 - July 21, 2022
Customized Makeup
Cosmetic brands make customized formulas and tools more accessible
How could your brand add an element of customization into its product/service?
Overlooked Opportunity #1 - Workshop Question
ADD TO LIST link
Peptide Hair
Hair care brands are highlighting peptides in their products
Trend - The growing popularity of peptides in skincare has given inspiration to hair care brands. Known to plump and hydrate hair strands, peptides in hair products help strengthen and add volume to the hair.

Insight - The average consumer of cosmetic products is highly educated in the space, thanks to resources they have available online, and the still-growing popularity of the industry. These knowledgeable consumers look more to ingredients than they do brands' claims, and turn to brands that incorporate and highlight ingredients that consumers' know will be useful for them.

Trend Themes

  1. Peptide Hair Products — Hair care brands are highlighting peptides in their products to strengthen and add volume to the hair.
  2. Performance Biotech Haircare — High-performance biotech hair care brands like K18 are using clinically proven peptides to rapidly reverse hair damage.
  3. Natural Hair Treatment Serums — Natural hair care brands like Arey are launching proactive serums made with clean ingredients, including clinically effective peptides, to reverse the greying process and promote healthier hair.

Industry Implications

  1. Personal Care — Companies manufacturing hair care products can consider incorporating peptides in their product formulations.
  2. Beauty and Cosmetics Retail — Retailers and online beauty and cosmetics stores can focus on offering peptide-based hair care products to cater to the growing demand for natural and performance-based solutions.
  3. Health and Wellness — The use of clinically proven peptides in haircare products presents an excellent opportunity for the health and wellness industry to offer innovative solutions to promote hair health.
Rapid Repair Haircare
Rapid Repair Haircare
The Dove Bond Strength Serum Mask Offers 10 Benefits in a Minute
Peptide-Infused Haircare
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Kintsugi-Inspired Hair Serums
Kintsugi-Inspired Hair Serums
shu uemura's Ultimate Reset Overnight Care Serum Repairs Damage
Concentrated Leave-On Hair Serums
Concentrated Leave-On Hair Serums
Briogeo's Destined for Density™ Peptide Hair Serum is Powerful
Natural Hair Color-Preserving Serums
Natural Hair Color-Preserving Serums
Arey is Launching its To The Root Grey Hair-Reversing Serum
Leave-On Hair Serums
Leave-On Hair Serums
Briogeo's Destined for Density™ Peptide Hair Serum Enhances Density
Transforming Haircare Sets
Transforming Haircare Sets
Living Proof’s Fuller, Thicker Hair Transformation Set Boasts Benefits
Performance Biotech Haircare
Performance Biotech Haircare
K18's Scientific Approach to Haircare Rapidly Reverses Damage
Powerful Peptide-Powered Repair Serums
Powerful Peptide-Powered Repair Serums
Schwarzkopf's BC BONACURE Boasts a Multi-Functional Serum
SCORE 5.9
Popularity
Activity
Freshness
Pattern of Opportunity: convergence
Megatrend HybridizationHybridization
August 15, 2021 - May 17, 2024
Peptide Hair
Hair care brands are highlighting peptides in their products
How is your brand catering to the educated consumer?
Overlooked Opportunity #2 - Workshop Question
ADD TO LIST link
Longwear Tint
Tinted cosmetic products promise long-lasting formulas
Trend - Cosmetic products like blush, lip and skin tints have become popular in recent years, but their lightweight formulas have prevented them from lasting throughout the day. Now, these items are being made with long-wear formulas that help users achieve natural beauty looks that won't wear off.

Insight - The pandemic had a significant impact on consumers' makeup and skincare preferences and rituals, with social media trends, mask-wearing, and a skin-first focus prompting consumers to turn to lightweight formulas and subtle beauty looks. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences.
Tinted Skin Balms
Tinted Skin Balms
Stila's Tinted Moisturizer Skin Balm is a Multitasking Moisturizer
Weightless Moisturizing Blushes
Weightless Moisturizing Blushes
Laura Mercier Offers Its Tinted Moisturizer Blush in Nine Finishes
Watery Lip Stains
Watery Lip Stains
UNICORN GLOW's Tinted Lip Water Stick Promises to Glide Effortlessly
Instantly Hydrating Foundations
Instantly Hydrating Foundations
The Hydromaniac Glowy Tinted Hydrator is Infused with Kombucha
SCORE 4.6
Popularity
Activity
Freshness
Pattern of Opportunity: convergence
January 4, 2021 - June 12, 2022
Longwear Tint
Tinted cosmetic products promise long-lasting formulas
How is your brand catering to its customers' post-pandemic lifestyles?
Overlooked Opportunity #3 - Workshop Question
ADD TO LIST link
Body Blurring
Cosmetic products formulated for the body promise "blurring" effects
Trend - Skincare and cosmetic products that are formulated for the body are now touting their "blurring" benefits. Blurring products have become popular for the face, and they're now extending to the body as consumers seek out effortless, "filtered" looks with makeup.

Insight - Social media has had an enormous impact on cosmetic trends, and the beauty filters that are popular on social apps have made products (and even procedures) that imitate these looks popular. Brands that are able to effectively replicate these virtual experiences in-person are able to draw in Gen Z consumers in-particular.

Trend Themes

  1. Body-blurring Products — Social media's impact has inspired cosmetic brands to replicate virtual experiences in-person for Gen-Z consumers by providing body-blurring products.
  2. Luminous and Bronzing Cosmetics — Brands such as Fenty Beauty and Dior create luminous and bronzing cosmetics that cater to the skin's needs while also providing a sun-kissed, natural look.
  3. Texture-reducing Blurring Powders — Cosmetic brands like Danessa Myricks Beauty use Upsalite, a patented material that absorbs oil and blurs large pores and fine lines, to create texture-reducing blurring powders.

Industry Implications

  1. Skincare — The rising trend of body-blurring products and luminous cosmetics emphasizes the need for companies to provide skincare benefits while catering to cosmetic needs.
  2. Beauty — The beauty industry must incorporate innovative technologies, natural ingredients and focus on hygiene, and environmentally friendly packaging to cater to clean beauty products.
  3. Cosmetics — Texture-reducing blurring powders and tinted face elixirs are examples of how innovative cosmetic brands can create multifunctional products that serve the needs of consumers.
Bronzing Blurring Creams
Bronzing Blurring Creams
The Truly Hotter in Person Bronze & Blur Cream is a Soothing Self-Tanner
Texture-Reducing Blurring Powders
Texture-Reducing Blurring Powders
The New Yummy Skin Blurring Balm Powder Just Launched
Tinted Body Luminizers
Tinted Body Luminizers
Fenty Beauty's Body Sauce is a Subtle, Silky Skin Enhancer
Luminous Blurring Foundations
Luminous Blurring Foundations
The HD Skin Foundation is Lasting, Buildable & Comfortable
Illuminating Bronzing Serums
Illuminating Bronzing Serums
Tan-Luxe's Super Gloss SPF 30 Protects, Hydrates & Creates a Glow
Luminous Powder Foundations
Luminous Powder Foundations
Dior's Backstage Face & Body Powder-No-Powder Creates a Matte Finish
SCORE 3.6
Popularity
Activity
Freshness
Pattern of Opportunity: convergence
Megatrend HybridizationHybridization
March 15, 2021 - April 22, 2022
Body Blurring
Cosmetic products formulated for the body promise "blurring" effects
How is your brand taking cues from social media trends?
Overlooked Opportunity #4 - Workshop Question
ADD TO LIST link
Hands-Free Cosmetic
Brands release brushes and applicators that are made for applying skincare
Trend - Cosmetic and skincare brands are now releasing individual products or collections of brushes that are made specifically for skincare application. These products are purported to help products absorb better, and are also marketed as being more hygienic.

Insight - With the pandemic keeping people indoors or wearing masks in public, consumers have grown more passionate about skincare, and are investing more in certain products, formulations, and even application systems as part of their enhanced skincare routines. Brands that are able to innovate in this space draw the attention of the most dedicated skincare customers.

Trend Themes

  1. Hands-free Skincare Applicators — COVID-19 has brought attention to the need for hands-free skincare applicators, with innovative solutions like Cosmogen's five-piece skincare brush set and ANISA Beauty's Protect skincare brushes.
  2. Hygienic Skincare Applicators — The pandemic has also brought about the need for hygienic skincare applicators, with brands like Cosmogen and Geka GmbH creating microbristle and other brushes that offer clean, precise solutions.
  3. Simplicity in Skincare Routine — Skinimalism focuses on a paired-down skincare routine, bringing about trends like microbristle and natural makeup brushes that provide cleaner, simpler solutions.

Industry Implications

  1. Beauty and Skincare — The hands-free and hygienic skincare applicators trends are directly related to the beauty and skincare industry, with opportunities for innovative brushes, applicators, and products.
  2. Personal Care and Grooming — With self-tanning spray kits and Dew It's hands-free body skincare, there are opportunities to innovate in the personal care and grooming industry to provide simpler, easier solutions.
  3. Innovative Retail — The Oh My Cream! kabuki brush highlights how innovative retail can partner with beauty and skincare industry trends to create unique and exclusive products for customers.
Hands-Free Body Skincare
Hands-Free Body Skincare
Dew It Makes Hassle-Free Body Care Products for Busy Women
Self-Tanning Spray Kits
Self-Tanning Spray Kits
TikTok Inspired Isle of Paradise's Pro Glow Spray Tan Kit
Microbristle Skincare Applicators
Microbristle Skincare Applicators
Geka’s Microbristle Applicators Align with Skinimalism
Natural Makeup Brushes
Natural Makeup Brushes
Cosmogen Launched a Special Kabuki Brush for 'Oh My Cream!'
SCORE 4.8
Popularity
Activity
Freshness
Pattern of Opportunity: acceleration
Megatrend ExperienceExperience
February 10, 2021 - April 4, 2022
Hands-Free Cosmetic
Brands release brushes and applicators that are made for applying skincare
How could your brand better prioritize pandemic-induced lifestyle shifts among consumers?
Overlooked Opportunity #5 - Workshop Question
ADD TO LIST link
Ceramide Cleanser
Ceramides are incorporated into facial cleansers to protect the skin
Trend - Ceramides are increasingly popular, particularly in moisturizers, for their ability to moisturize and protect the skin's barrier. Now, brands are incorporating them into facial cleansers to enhance their ability to moisturize instead of strip the skin.

Insight - The popularity of the skincare industry has resulted in the average consumer having a much more scientific knowledge of ingredients and product efficacy than they did in the past. Brands who leverage this knowledge and highlight target ingredients will continue to be popular in the cosmetics space.

Trend Themes

  1. Incorporation of Ceramides in Cleansers — The trend of incorporating ceramides in facial cleansers to protect the skin's barrier against harsh cleansing.
  2. Clean and Vegan Skincare — The trend of increasing demand for clean, vegan and dermatologist-recommended skincare products.
  3. Ph-focused Hydrating Cleansers — The trend of producing pH-balanced cleansers which restore skin's natural moisture and hydration.

Industry Implications

  1. Skincare Industry — The growing significance of the skincare industry calls for the development of products that cater to consumers looking for specific ingredients and functions.
  2. Beauty and Cosmetics Industry — The beauty and cosmetics industry can benefit from using more natural ingredients and gentler formulas that are both effective and sustainable.
  3. Sustainability Industry — The focus on using recyclable and sustainable packaging is becoming more important as consumers become increasingly eco-conscious.
Creamy Avocado Cleansers
Creamy Avocado Cleansers
The Avocado Ceramide Moisture Barrier Cleanser Works Even After Rinsing
Vegan Ceramide-Powered Face Washes
Vegan Ceramide-Powered Face Washes
Pacifica Offers an Extra-Gentle Face Wash to Consumers
Clean Oat Milk Skincare
Clean Oat Milk Skincare
e.l.f. Cosmetics' Pure Skin Collection is Dermatologist-Developed
Balancing Cleansing Balms
Balancing Cleansing Balms
Bliss' Deep Cleansing Balm Dissolves Makeup & Restores the Skin Barrier
Hydrating Vegan Face Serums
Hydrating Vegan Face Serums
Pacifica's Vegan Ceramide Face Serum Comes at an Affordable Price
SCORE 3.2
Popularity
Activity
Freshness
Pattern of Opportunity: convergence
Megatrend HybridizationHybridization
January 26, 2022 - January 4, 2023
Ceramide Cleanser
Ceramides are incorporated into facial cleansers to protect the skin
How is your brand catering to the more informed consumer?
Overlooked Opportunity #6 - Workshop Question
ADD TO LIST link
Active SPF
Brands prioritize sunscreen formulas that contain active ingredients
Trend - Hybrid sunscreens are increasingly common, with brands now incorporating active skincare ingredients like vitamin C and niacinamide in order to enhance the benefits of their products, as well as their marketing power.

Insight - Today's consumers are much more informed about the ingredients that go into their skincare products, and when choosing to purchase a product, they now check ingredient lists instead of just product claims and branding. Brands that take a more scientific approach to skincare will be increasingly popular as more people become engaged with this space.

Trend Themes

  1. Hybrid Sunscreens — Brands incorporating active skincare ingredients in their sunscreens to enhance the benefits of their products are in trend.
  2. Skincare-makeup Hybrids — Multitasking products that combine the benefits of skincare, sunscreen and mineral makeup are gaining popularity.
  3. Chemical-physical Sunscreens — Chemical-physical sunscreens that combine the best features of both formulations to create effective sun protection with added benefits are becoming increasingly popular.

Industry Implications

  1. Cosmetics — Cosmetics businesses can capitalize on the trend of incorporating active skincare ingredients in their sunscreen formulations to provide enhanced skincare benefits.
  2. Skincare — Skincare businesses can explore the trend of creating multitasking products that combine the benefits of skincare, sunscreen and mineral makeup to cater to the needs of consumers.
  3. K-beauty — K-beauty businesses can leverage the trend of creating chemical-physical sunscreens with added benefits like glow-boosting and antioxidant properties to cater to the demands of consumers.
Water-Resistant Sun Serums
Water-Resistant Sun Serums
The Undefined Beauty R&R Sun Serum is Protective & Time-Saving
Brightening Watermelon Sunscreens
Brightening Watermelon Sunscreens
The Watermelon Glow Niacinamide Sunscreen SPF 50 is Light
Vitamin-Infused Sunscreen Serums
Vitamin-Infused Sunscreen Serums
This Sunscreen Uses Stable Vitamin C For Improved Skin Health
Anti-Pollution Tinted Moisturizers
Anti-Pollution Tinted Moisturizers
This Three-in-One Moisturizer Protects, Perfects & Hydrates
Dual-Action Brightening Sunscreens
Dual-Action Brightening Sunscreens
SkinCeuticals' New Sunscreen is More Than Just Protective
SCORE 4
Popularity
Activity
Freshness
Pattern of Opportunity: convergence
Megatrend HybridizationHybridization
January 22, 2021 - February 21, 2022
Active SPF
Brands prioritize sunscreen formulas that contain active ingredients
How could your brand take a science-forward approach to branding?
Overlooked Opportunity #7 - Workshop Question
ADD TO LIST link
Compostable Beauty
Beauty brands are reducing their impact with compostable packaging
Trend - Compostable packaging solutions in the beauty space are becoming more popular as brands in the cosmetic industry look to reduce their environmental impact. Everything from brands selling luxury goods to ones selling inexpensive beauty items are now adopting such packaging.

Insight - The average North America consumer's climate anxiety is worsening as the impact of climate change becomes visible for people to see in the form of pollution, natural disasters, and warmer weather. Now, more people are turning to eco-friendly options to reduce some of their consumption guilt, and this shift in consumer values will only strengthen over time.

Trend Themes

  1. Compostable Packaging — The use of compostable packaging in the beauty industry is becoming increasingly popular, as brands look to reduce their environmental impact and meet consumer demand for eco-friendly options.
  2. Sustainable Luxury Brands — Brands are partnering with sustainable packaging companies to offer luxury products with eco-friendly packaging, meeting the needs of consumers seeking both luxury and sustainability.
  3. Microplastic-free Packaging — Companies are innovating with microplastic-free packaging alternatives, reducing waste creation and providing eco-conscious options for cosmetic consumers.

Industry Implications

  1. Beauty and Cosmetics — The beauty and cosmetics industry is experiencing a trend towards environmentally sustainable products, and can benefit greatly by shifting towards eco-friendly packaging options.
  2. Sustainable Packaging — The sustainable packaging industry is growing, offering companies more eco-conscious options for packaging their products and reducing waste creation.
  3. Retail and Consumer Goods — Retailers and manufacturers of consumer goods can benefit from offering eco-conscious, sustainable products and packaging in response to growing demand from environmentally-aware consumers.
Compostable Eyeshadow Compacts
Compostable Eyeshadow Compacts
Half Magic's Recyclable Eyeshadow Packaging is Biodegradable
Compostable Beauty Pouches
Compostable Beauty Pouches
Proverb Skin Created a Home Compostable Paper-Based Sample Pouch
Jelly Serum Bars
Jelly Serum Bars
Dew Mighty's Solid Skincare Bar Replaces All Serums, Moisturizers & Oils
Sustainable Luxury Beauty Brands
Sustainable Luxury Beauty Brands
Innerbark Teamed with Sulapac to Provide Sustainable Packaging
Microplastic-Free Lip Balm Cases
Microplastic-Free Lip Balm Cases
above&beyond Reduces Single-Use Plastic Waste
Biodegradable Skincare Packs
Biodegradable Skincare Packs
Naya's Everyday Essential Kit Is Now Packaged in Biomass and Mycelium
Plastic-Free Serum Sticks
Plastic-Free Serum Sticks
Spinster Sisters Co.'s Face Serum Stick Hydrates on the Go
SCORE 5.8
Popularity
Activity
Freshness
Pattern of Opportunity: cyclicality
Megatrend NaturalityNaturality
March 6, 2021 - February 28, 2023
Compostable Beauty
Beauty brands are reducing their impact with compostable packaging
How is your brand prioritizing environmental protection?
Overlooked Opportunity #8 - Workshop Question
Image Slide: Specific Examples Title Page
ADD TO LIST link
Celeb-Created Clinical Skincare
OAM Skincare Delivers Simple, Clinical-Level Self-Care Solutions
OAM skincare is a new skincare brand from Ciara and it shares simplified clinical-level self-care. OAM (On a Mission) will soon be introduced to the world with five clinical-level products that feature the brand's proprietary Tri-C Pro-Peptide Complex.

The gentle yet effective skincare for all types and tones is being introduced with staples like the Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer. These brightening skincare basics from OAM fill a gap in the skincare market by offering solutions for all skin types based on clinical testing with every skin tone.

OAM officially launches in mid-September with products ranging from $28 to $62 and bundles from $75 to $160.
Sources: eurweb & instagram
Trend maing image: Celeb-Created Clinical Skincare

Trend Themes

  1. Celeb-created Skincare Brands — Disruptive innovation opportunity for skincare brands to promote products made in collaboration with celebrities.
  2. Clinical-grade Skincare Products — Opportunity for the skincare industry to produce more clinical-level skincare products that cater to all skin types and tones.
  3. Vitamin C Formulations in Skincare Products — Innovative opportunity for the beauty industry to explore Vitamin C formulations in skincare products to expand their product offerings.

Industry Implications

  1. Skincare — Opportunity for the skincare industry to simplify their products and offer clinical-level solutions for all skin types and tones.
  2. Beauty — Opportunity for the beauty industry to collaborate with celebrities and produce skincare products with clinical-grade formulations.
  3. Entrepreneurship — Opportunity for entrepreneurs to enter the skincare industry and offer clinical-grade solutions that cater to all skin types and tones.
SCORE 4.7
Popularity
Activity
Freshness
September 6, 2022
Related Examples
ADD TO LIST link
Mushroom-Infused Toners
Thayers' Milky Hydrating Face Toner Features Snow Mushroom
Thayers is known for several of its skincare toner formulas and its new Milky Hydrating Face Toner sets itself apart with a thick, jelly-like consistency and a formula that's infused with the benefits of hyaluronic acid and snow mushroom. Joining hydrating hero skincare ingredient hyaluronic acid, snow mushroom supports the production of collagen and neutralizes free radicals with its antioxidant properties. This supremely hydrating toner is ideal for those with dry skin and it promises to boost hydration for 48 hours.

This toner for more cushioned, comfortable skin helps to improve moisture levels by 35% and delivers all-day hydration, even when it is not followed up by the application of a moisturizer.

The Milky Hydrating Face Toner is reminiscent of popular K-beauty multi-use toners that are hydrating, skin-repairing and nourishing.
Sources: popsugar & thayers
Trend maing image: Mushroom-Infused Toners

Trend Themes

  1. Mushroom-infused Skincare — There's a growing trend towards incorporating mushrooms in beauty and skincare routines, providing opportunities for brands to experiment with new formulations and ingredients.
  2. Antioxidant Skincare — The use of antioxidants in skincare products has become increasingly popular, offering an opportunity for brands to create new formulations that feature potent antioxidant ingredients.
  3. Hydrating Toners — Hydrating toners are gaining popularity and are becoming a new staple in many skincare routines, providing opportunities for brands to innovate with new hydrating ingredients and textures.

Industry Implications

  1. Cosmetics Manufacturing — Cosmetic manufacturers can consider new formulations that incorporate mushroom extracts and other potent antioxidants, to meet the rising demand for skincare products that promote healthy, hydrated skin.
  2. Personal Care Products — There's an opportunity for personal care product manufacturers to create new hydrating toners featuring innovative textures and hydrating ingredients for people with dry or dehydrated skin.
  3. Health and Wellness — The trend toward antioxidant and superfoods can extend to skincare and beauty, providing potential opportunities for health and wellness companies to incorporate skincare products that promote healthy, youthful-looking skin.
SCORE 5.8
Popularity
Activity
Freshness
September 5, 2022
Related Examples
ADD TO LIST link
Vegan Ceramide Creams
Kopari's Whipped Skincare Formula is Lightweight & Deeply Hydrating
The newest whipped skincare product from Kopari Beauty delivers deep hydration with a lightweight formula and the benefits of vegan ceramides. This hydrating yet non-greasy Moisture Whipped Ceramide Cream formula is non-comedogenic and it promises to restore and strengthen the skin barrier, all the while locking in hydration for 72 hours. The whipped skincare cream supports soft, supple and moisturized skin and as part of an independent perceptual study with 50 participants and 30 days of use, 98% agreed that their skin felt moisturized after product application.

As well as featuring vegan ceramides, this skincare cream for barrier repair features hyaluronic acid for hydration, seed oil from baobab trees and Kalahari melon to soften skin, plus whipped coconut milk for antioxidant properties.
Trend maing image: Vegan Ceramide Creams

Trend Themes

  1. Vegan Ceramide Skincare — There is an opportunity for the skincare industry to incorporate vegan ceramides into their products to cater to consumers looking for cruelty-free options.
  2. Whipped Skincare Products — The whipped texture is a disruptive innovation opportunity for companies looking to offer a unique and lightweight moisturizing experience to consumers.
  3. Non-comedogenic Skincare — The non-greasy and non-comedogenic formula used in vegan ceramide creams represents an opportunity for skincare companies to cater to consumers with sensitive and acne-prone skin.

Industry Implications

  1. Skincare — The skincare industry can benefit from incorporating vegan ceramides and hyaluronic acid into their products to provide long-lasting hydrating benefits to consumers.
  2. Beauty — The beauty industry can leverage the popularity of vegan and cruelty-free beauty products by developing more innovative plant-based ingredients like baobab seed oil and Kalahari melon.
  3. Cosmetics — Cosmetics companies can benefit from creating non-comedogenic formulas for their products to cater to consumers looking for makeup that won't clog their pores and affect their skin health.
SCORE 2.8
Popularity
Activity
Freshness
September 5, 2022
Related Examples
ADD TO LIST link
Antioxidant-Rich Emulsions
The Immortelle Precious Enriched Emulsion is an Anti-Aging Powerhouse
The Immortelle Precious Enriched Emulsion is a new skincare product that taps into the immense power and rich antioxidant benefits of the Corsican immortelle flower. The brand describes this unique ingredient from the French island of Corsica as "the only variety that contains an incredibly high concentration of active ingredients" and it boasts a bright color that's resistant to fading, even when picked.

This potent anti-aging solution is packed with natural-origin antioxidants that target early signs of aging and the milky emulsion helps with everything from smoothing out lines to minimizing the appearance of pores. The concentrated, nourishing, hydrating and plumping emulsion is useful for improving the texture of the skin, as well as its elasticity, resilience and overall evenness.
Sources: newbeauty & loccitane
Trend maing image: Antioxidant-Rich Emulsions

Trend Themes

  1. Immortelle Flower Skincare — There is an opportunity for the beauty industry to create more products with the immortelle flower as an active ingredient, harnessing its antioxidant benefits.
  2. Natural-origin Antioxidant Products — There is a growing trend towards using natural-origin antioxidants in skincare products to target early signs of aging.
  3. Milky Emulsion Skincare — The beauty industry can explore the benefits of milky emulsions in skincare, such as improving texture and minimizing the appearance of pores.

Industry Implications

  1. Skincare — Skincare companies can explore the use of the immortelle flower and natural-origin antioxidants to create anti-aging products.
  2. Natural Beauty Products — The natural beauty industry can tap into the trend of using natural-origin antioxidants in skincare products.
  3. Anti-aging Products — Anti-aging brands can incorporate milky emulsions in their skincare to improve texture, elasticity, and overall evenness of the skin.
SCORE 3.3
Popularity
Activity
Freshness
September 5, 2022
Related Examples
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Eco Face Exfoliators
This Exfoliator Was Inspired by In-Office Microdermabrasion Procedures
Clean, biodegradable ingredients like biocellulose crystals derived from renewable wood pulp power the Dr. Brandt skincare microdermabrasion face exfoliator, a skincare product inspired by in-office microdermabrasion procedures. This facial scrub boasts a new formula and new packaging and the same powerful features as before but with a more environmentally friendly twist. Previously, the fan-favorite formula featured aluminum oxide crystals and now, the formula offers the benefits of chemical exfoliation and physical exfoliation with biocellulose and sugar crystals, plus soothing acacia gum.

The microdermabrasion Age-Defying Exfoliator is geared toward all skin types and it takes the form of a lightweight cream that's ready to slough away dead skin cells in order to reveal softer, calmer skin that's protected from free radicals.
Trend maing image: Eco Face Exfoliators

Trend Themes

  1. Eco-friendly Skincare — Opportunity for eco-friendly skincare innovations that use clean, biodegradable ingredients derived from renewable sources.
  2. Chemical and Physical Exfoliation Combination — Innovations in skincare that combine the benefits of chemical and physical exfoliation using natural ingredients like biocellulose and sugar crystals.
  3. Microdermabrasion-inspired Skincare Products — Opportunity for skincare innovations that bring the benefits of in-office microdermabrasion procedures into the homes of consumers.

Industry Implications

  1. Skincare Industry — Innovations in the skincare industry that prioritize eco-friendliness and effectiveness.
  2. Biodegradable Packaging Industry — Opportunity for innovation in biodegradable packaging for skincare products.
  3. Renewable Materials Industry — Opportunity for innovation in sourcing renewable materials for skincare product ingredients and packaging.
SCORE 3.6
Popularity
Activity
Freshness
September 5, 2022
Related Examples
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Overnight Glow-Boosting Skincare
Karuna Skin’s Kit Boasts Before-Bed Beauty Essentials
Karuna Skin recently announced its Goodnight Glow-To's kit and the range features four before-bed beauty essentials. The brand maintains that using these products in the PM will deliver refreshed and rejuvenated skin in the morning.

The four before-bed beauty essentials included in Karuna's Goodnight Glow-To's kit are the Sleeping Mask, the Multi-Tasking Face Oil, the Light Out Cream, and the Age-Defying+ Face Mask. The first offering in this lineup is responsible for deeply nourishing the skin overnight to promote smooth texture and clean pores. The fast-absorbing face oil, on the other hand, balances and calms the skin. The Lights Out Cream diminished the look of fine lines and wrinkles, while the Age-Defying+ Face Mask revitalizes and locks in moisture.
Sources: karunaskin
Trend maing image: Overnight Glow-Boosting Skincare

Trend Themes

  1. Before-bed Skincare — Opportunities for disruptive innovation in developing more effective overnight skincare products to address specific skin concerns.
  2. Glow-boosting Products — Opportunities for disruptive innovation in creating skincare products that enhance skin's radiance and luminosity.
  3. Multi-tasking Skincare — Opportunities for disruptive innovation in developing products that serve multiple purposes to simplify skincare routines.

Industry Implications

  1. Beauty and Personal Care — The beauty and personal care industry can leverage these trends to develop new product lines and capitalize on the rising demand for skincare products.
  2. E-commerce — The e-commerce industry can capitalize on the trend of before-bed and glow-boosting skincare by offering personalized recommendations and subscription services.
  3. Health and Wellness — The health and wellness industry can leverage the trend of before-bed skincare to promote the importance of quality sleep and its impact on overall health.
SCORE 2.4
Popularity
Activity
Freshness
September 2, 2022
Related Examples
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Kombucha-Inspired Skincare Kits
Karuna’s Kombucha Kit Works to Enhance Complexions
The Kombucha Kit by Karuna Skin is a brand new fermented beauty skincare set, made available to consumers. It includes a total of four rejuvenating face masks, 30 pairs of Hydrogel Eye Masks, and 30 treatments of Peel Pads. All formulas are clean and free of harmful ingredients.

The Clarifying Face Mask is a beloved Karuna product that brings about a sense of calmness for stressed and irritated skin. The Kombucha Hydrogel Eye Mask and the Kombucha Peel Pads, on the other hand, are all-new products for the brand. The former helps protect the delicate under-eye area and counters "the effects of all-nighters and early aging." Kombucha Peel Pads, on the other hand, bring about gentle exfoliation in order to remove impurities and promote a renewed and radiant complexion."
Sources: karunaskin
Trend maing image: Kombucha-Inspired Skincare Kits

Trend Themes

  1. Fermented Beauty — Opportunities exist for utilizing fermentation in skincare to create all-natural, effective skincare products.
  2. Clean Beauty — Companies can take advantage of the growing demand for non-toxic, clean beauty products that are free of harmful ingredients.
  3. Mask Treatments — There is a high demand for mask treatments that offer a rejuvenating and calming experience for stressed skin.

Industry Implications

  1. Skincare — The skincare industry can innovate and utilize unique ingredients such as kombucha to create effective and luxurious products.
  2. Beauty — Beauty companies can take advantage of the trend towards all-natural, clean, and eco-friendly skincare and beauty products.
  3. Wellness — The wellness industry can expand into the beauty industry by promoting products that promote healthy, glowing skin through all-natural and nourishing ingredients.
SCORE 2.8
Popularity
Activity
Freshness
September 2, 2022
Related Examples
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Deep Acne Relief Cosmetics
The Murad Deep Relief Acne Treatment Targets Concerns
The Murad Deep Relief Acne Treatment is a leave-on cosmetic product for consumers looking for relief from long-term skin issues in a quick, simple way. The product is formulated with deep acne bumps and blemishes in mind, and features 2% salicylic acid to work in both the short-term and the long-term. The solution features a film-forming polymer that holds the active ingredients in place for longer to further support better penetration.

The Murad Deep Relief Acne Treatment is suitable for use at both morning and night, and also boasts amino acid technology and phytosteriod to hydrate, soothe and reduce redness. The product is formulated with no sulfates, paragons, gluten, phthalates, mineral oil, animal-derived ingredients, petrolatum, oxybenzone or formaldehyde. The skincare solution is suitable for those with oily, balanced, dry or combination skin.
Trend maing image: Deep Acne Relief Cosmetics

Trend Themes

  1. Deep Acne Relief — Formulating cosmetics with active ingredients for deep acne relief like the Murad Deep Relief Acne Treatment product opens opportunities for targeting skincare issues with tailored solutions.
  2. Long-term Skin Solutions — As consumers seek efficient ways to treat long-term skin issues, developing formulated skincare products like the Murad Deep Relief Acne Treatment for a simpler skincare routine could disrupt the beauty industry.
  3. Clean Beauty — Developing skincare products like the Murad Deep Relief Acne Treatment without sulfates, parabens, gluten, phthalates, mineral oil, animal-derived ingredients, petrolatum, oxybenzone or formaldehyde, can capitalize on the growing demand for eco-friendly, cruelty-free beauty and personal care products.

Industry Implications

  1. Skincare — The skincare industry stands to benefit from developing innovative acne treatment products like the Murad Deep Relief Acne Treatment that cater to various skin types and long-term skin concerns.
  2. Cosmetics — Cosmetic companies have the opportunity to develop more eco-friendly and clean skincare products like the Murad Deep Relief Acne Treatment and tap into the growing demand for safer, cruelty-free beauty solutions.
  3. Dermatology — Developing active ingredient-based skincare solutions like the Murad Deep Relief Acne Treatment that work in both the short-term and the long-term can change the landscape of the dermatology industry by providing tailored solutions to specific skin issues.
SCORE 3.5
Popularity
Activity
Freshness
July 7, 2022
Related Examples
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Regenerative Rose Serums
Lancôme’s Absolue The Serum is the Brand's Most Luxe Serum to Date
Absolue The Serum by Lancôme is a supercharged skincare serum (and the brand's most luxurious one to date) thanks to a formula that restores luminosity with exfoliating lactic, citric acids, a firming agent and an antioxidant-rich and exclusive blend of rose extracts.

Roses are the key to the formula's potent power and the innovative serum incorporates the newly patented Absolue Perpetual Rose, which is organically grown and harvested by hand in the South of France—and nowhere else in the world. This unique rose blooms continuously throughout the year, unlike most roses that bloom just once or twice a year. "This is a phenomenon of nature,” says Kate Cummings, brand marketing director of skincare for Lancôme.

This skincare solution is one that's both luxe and sustainable since the main component can be replenished with refills as needed.
Sources: newbeauty & lancome
Trend maing image: Regenerative Rose Serums

Trend Themes

  1. Regenerative Skincare — The success of Lancôme’s Absolue The Serum showcases the growing demand for regenerative skincare products that focus on natural ingredients and sustainability.
  2. Exclusive Ingredient Sourcing — The use of the exclusive Absolue Perpetual Rose in Lancôme’s serum is part of a larger trend in the skincare industry, where brands are sourcing unique, high-quality ingredients for their products.
  3. Luxury Beauty — As consumers continue to prioritize self-care and indulgence, luxury beauty products like Lancôme’s Absolue The Serum remain a strong trend in the industry.

Industry Implications

  1. Skincare — The use of regenerative, sustainable ingredients is an opportunity for disruption in the skincare industry as consumers continue to prioritize natural, eco-conscious products.
  2. Beauty — Luxury beauty products remain a strong trend in the industry, driving the continued development of high-end, exclusive ingredients and packaging.
  3. Agriculture — The exclusive sourcing and cultivation of ingredients like the Absolue Perpetual Rose present an opportunity for innovation in the agriculture industry, specifically with regards to sustainable, high-quality crop production.
SCORE 3.8
Popularity
Activity
Freshness
July 6, 2022
Related Examples
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Supercharged Skin-Caring Highlighters
The Hey Hi Halo Highlighter Contains Skincare Benefits
The newly launched Hey Hi Halo Highlighter from Addison Rae's ITEM Beauty brand is not your average highlighter, since it's packed with skin-caring ingredients. There's Australian lemon myrtle extract and glycerin to control the production of oil for a non-greasy appearance and adaptogenic schisandra berry for a firming effect, as well as amino acids for keeping moisture levels in check.

The Hey Hi Halo Highlighter is offered in three light-catching shades: Electric, a pink champagne; Bolt, a golden peach; and Zap, a golden bronze. These versatile formulas are ready to be applied on their own or mixed into favorite foundations for an enhanced dewy glow.

Increasingly, "make-up" is shifting to "make-care" as consumers look for more and more products enhanced with nourishing skincare benefits and familiar ingredients.
Trend maing image: Supercharged Skin-Caring Highlighters

Trend Themes

  1. Make-care — There's an opportunity to create products that integrate skincare technology into makeup using familiar components.
  2. Adaptogenic Makeup — There's an opportunity to create makeup using adaptogenic skincare ingredients for a healthier finish.
  3. Multi-functional Cosmetics — There's an opportunity to create cosmetics with multiple functionality, addressing skincare while offering makeup coverage.

Industry Implications

  1. Beauty Industry — The trend towards skincare-enhanced makeup products to cater to consumers looking for simple yet effective products.
  2. Skincare Industry — The trend towards integrated skincare technology in makeup products provides an opportunity for the skincare industry to expand its product offerings.
  3. Natural Cosmetics Industry — The trend towards creating makeup using familiar components provides an opportunity for the natural cosmetics industry to provide healthier alternatives.
SCORE 4.8
Popularity
Activity
Freshness
July 6, 2022
Related Examples
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Refillable Gen Z Skincare
One Summer Sells Plain Plastic Refills That Fit Inside Packaging
One Summer is the Australian vegan skincare brand founded by teenage sisters Daisy and Matilda Johnson with a focus on supporting skin and the environment alike with sustainable solutions. Refills are an essential part of the brand, which aims to reduce the amount of packaging waste that needlessly ends up in the landfill.

There are refills for a range of the brand's products, from creams and clay masks to elixirs, creams and serums. Replenishing just what's needed is easy with the brand's refills, which are easily removed and replaced within the main product component. The lower-priced, plain plastic refills are meant to fit inside the original packaging, and they can be recycled or returned in a prepaid pouch for cleaning, refilling and reuse.
Trend maing image: Refillable Gen Z Skincare

Trend Themes

  1. Sustainable Beauty Packaging — Refillable and recyclable packaging solutions for eco-friendly beauty products.
  2. Zero Waste Beauty — Innovative ways to reduce waste and promote sustainability in the beauty industry.
  3. Gen Z Skincare — Skincare brands that cater to the values and expectations of Gen Z, including social and environmental responsibility.

Industry Implications

  1. Beauty and Personal Care — Opportunities for beauty and personal care companies to incorporate refillable and zero waste packaging options to appeal to eco-conscious consumers.
  2. Sustainability Consulting — Consulting services for companies looking to implement more sustainable and environmentally-friendly practices in their operations and supply chains.
  3. Eco-friendly E-commerce — Online retailers specializing in eco-friendly and sustainable products, including refillable beauty and personal care items.
SCORE 4.8
Popularity
Activity
Freshness
July 5, 2022
Related Examples
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Gen-Z-Targeted Luxury Tints
YSL Beauty Unveils the 'Nu Lip & Cheek Balmy Tint'
With the debut of ‘Nu Lip & Cheek Balmy Tint,’ the newest addition to the ‘NU’ collection created specifically by YSL Beauty, the luxury brand is taking notes on the summer skincare routine of its Gen-Z customer base. ‘Nu Lip & Cheek Balmy Tint’ is a “cushiony” blush and lip balm that gives your lips and cheeks a healthy glow. It can also be customized to match any skin tone, offering consumers a wider variety of possible shades and combinations.

The blendable tint uses orange blossom, hyaluronic acid, and shea butter in the formulation, which ensures that your skin is nourished and glowing. Arriving in ‘Flush,’ ‘Chills,’ and ‘Pinch,’ the new balm tint can be worn on bare skin or used during your skincare routine. The new YSL Beauty product retails for $26 USD and is available on the brand’s website.
Sources: hypebae & yslbeautyus
Trend maing image: Gen-Z-Targeted Luxury Tints

Trend Themes

  1. Customizable Beauty Products — The trend of customizable beauty products could be explored by luxury brands targeting Gen-Z customers.
  2. Dual-use Products — Cushiony products like the 'Nu Lip & Cheek Balmy Tint' have potential for disruption in the cosmetics industry as a dual-use product.
  3. Healthy Glow Skincare — Luxury skincare brands could capitalize on the trend of 'healthy glow' skincare by incorporating nourishing ingredients, such as orange blossom and hyaluronic acid, into their products.

Industry Implications

  1. Luxury Cosmetics — Brands in the luxury cosmetics industry, like YSL Beauty, could tap into the Gen-Z market by creating products that have a customizable touch.
  2. Skincare — The skincare industry could benefit from the trend of 'healthy glow' products that nourish the skin, like the 'Nu Lip & Cheek Balmy Tint.'
  3. Beauty Retail — Beauty retailers could capitalize on the trend of dual-use products, like the 'Nu Lip & Cheek Balmy Tint,' by showcasing their versatility to customers.
SCORE 5.6
Popularity
Activity
Freshness
June 13, 2022
Related Examples
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Tea-Inspired Toner Packaging
Beauty Bakerie Boasts a Toner That Improves Skin Complexion
Playful brand Beauty Bakerie has been experimenting with the aesthetic of its new skincare line—the first venture into this category for the company—and its products are inspired by morning routines, which often include coffee or tea for many of us—the toner packaging, for example, comes in a tea-inspired tube. This branding technique will not only delight consumers and capture their attention, but one cannot deny that the toner packaging is also quite compact.

The Don't Be Chai Tea Toner features a slew of powerful ingredients that promise to smooth, resurface and improve the complexion of one's skin while also adding a lasting hydration boost to one's skin. The product is powered by Glycolic Acid, Australian Caviar Lime Extract, Black Tea Ferment, and Sodium Hyaluronate.
Sources: beautybakerie
Trend maing image: Tea-Inspired Toner Packaging

Trend Themes

  1. Branded Skincare Packaging — Other brands can follow suit with playful and attention-grabbing packaging designs in the skincare space.
  2. Tea-inspired Product Aesthetic — More beauty and personal care brands can incorporate tea-inspired designs and ingredients into their products for added appeal.
  3. Hydrating and Resurfacing Skincare — There is an opportunity for other skincare brands to create products with powerful, hydrating ingredients like the Beauty Bakerie toner to cater to consumers who want effective, multi-functional products.

Industry Implications

  1. Beauty & Personal Care — Other companies in this space can look to Beauty Bakerie's skincare line for inspiration in creating unique and effective products with playful branding.
  2. Tea Industry — Tea companies can partner with beauty brands to develop products that incorporate tea extracts and offer added benefits beyond traditional tea consumption.
  3. Packaging Design — There is a demand for innovative and creative packaging designs that capture consumer attention, and the beauty industry is just one of many that can benefit from this trend.
SCORE 3.7
Popularity
Activity
Freshness
June 9, 2022
Related Examples
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Highly Hydrating Skincare Collections
Neutrogena’s Hydro Boost Capsule is Science-Backed
No matter the season, it is important for us to keep ourselves moisturized and Neutrogena's comprehensive hydrating skincare collection seeks to help us in the process. As National Hydration Day is approaching on June 23rd, the brand spotlights its science-backed line which "instantly quenches dehydrated skin" and locks moisture in.

Titled 'Hydro Boost,' the range of products includes micellar water, a fragrance-free cleansing gel, a hyaluronic Acid-powered Serum, a fragrance-free gel cream for extra dry skin, and more. All formulations in Neutrogena's powerful hydrating skincare collection rely on purified hyaluronic acid to replenish the skin and protect its moisture barrier. The formulas are lightweight and non-sticky. Engineered to quickly absorb into the skin, individuals can rest assured that they will be reaping many benefits from Neutrogena's Hydro Boost capsule.
Sources: neutrogena
Trend maing image: Highly Hydrating Skincare Collections

Trend Themes

  1. Science-backed Hydration — There is an opportunity for skincare companies to incorporate science-based research into their hydrating products.
  2. Lightweight, Non-sticky Formulations — Lightweight and non-sticky hydrating formulas can disrupt the skincare industry by providing a better user experience.
  3. Comprehensive Hydration Collections — Skincare companies can create comprehensive hydration collections that cater to different skin types and concerns.

Industry Implications

  1. Skincare — Skincare companies can incorporate purified hyaluronic acid to their hydrating products to provide a better hydrating experience for their customers.
  2. Science Research — There is an opportunity for companies that specialize in science research to partner with skincare companies to create more effective hydrating products.
  3. E-commerce — The rise of e-commerce provides an opportunity for companies to create convenient and accessible platforms for customers to purchase hydrating skincare products.
SCORE 4.1
Popularity
Activity
Freshness
June 9, 2022
Related Examples
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Inclusive Unisex Skincare Products
The Fieldtrip Skincare Line is Luxurious But Affordable
The Fieldtrip skincare line has been launched by Edgewell Personal Care as a unisex lineup of cosmetics for consumers of any gender to incorporate into their routine. The products come in seven varieties in all including the Fresh Start Purifying Face Cleanser, Into The Blue Stress Less Moisturizer, Trail Blazer Anywhere Shave Lotion, Overnight Trip Hydrating Lip Mask, C The World Brightening Serum, Eyelid Retreat Cooling Eye Gel and Watermist Hydrating Facial Spray. The products are formulated with clean, vegan and cruelty-free ingredients without any harsh chemicals in the mix.

Head of Marketing for Grooming at Edgewell Gabrielle DeLatin spoke on the new Fieldtrip skincare line saying, "Gen Z consumers expect more than just functional benefits. They seek out brands who are socially responsible and sustainable, offer clean formulations that perform as advertised, and are transparent throughout. This way of thinking really aligned with our core values and inspired Fieldtrip’s launch. Equally important was being able to offer clean, effective products at an affordable price to ensure the line is accessible to all.”
Trend maing image: Inclusive Unisex Skincare Products

Trend Themes

  1. Inclusive Unisex Skincare — The trend of providing skincare products that are designed for all genders can lead to creating more gender-neutral products and reducing the gender divide in the beauty industry.
  2. Clean and Cruelty-free Formulations — The trend of providing skincare products that are formulated without harsh chemicals and are cruelty-free can lead to innovation opportunities in eco-friendly and vegan beauty products.
  3. Affordable Luxury — The trend of providing affordable yet luxurious skincare products can lead to new market opportunities and innovation in the beauty industry where luxury products are typically associated with high price points.

Industry Implications

  1. Beauty and Personal Care — The field of beauty and personal care can leverage the inclusive unisex skincare trend to create diverse and innovative products that cater to all genders.
  2. Sustainability and Eco-friendly Products — The trend of clean and cruelty-free formulations can drive innovation in sustainable and eco-friendly beauty products that are formulated with natural and organic ingredients.
  3. Consumer Goods — The trend of affordable luxury in the beauty industry can lead to disruptive innovation in the consumer goods sector, where companies can develop products that are both high-quality and affordable for all consumers.
SCORE 6.3
Popularity
Activity
Freshness
June 7, 2022
Related Examples
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Trend Hunter Demographic Breakdown
AGE
Demographic Icon Legend
From left to right:
0-2 years old
3-12 years old
12-18 years old
18-35 years old
35-55 years old
55+ years old
GENDER
Gender Icon Male
The breakdown above represents a trend that is gender neutral, and is targeted towards both men and women equally. If the key is skewing more pink than blue or vice versa, that's an indication that the trend is more relevant to either a female or a male audience.
REGION
Demographic Legend Geographic
This is a measure of which markets a particular trend is geared towards. This is chosen by the editor of an article, and not generated based on the locations of TrendHunter.com readers. The regions we choose from are: North America, Europe, Asia, Africa and South America.