Amanda Gray is a behavior change expert with 20+ years of experience in coaching, wellness, and Neurolinguistic Programming (NLP). She helps individuals and organizations unlock their potential by blending behavioral science, NLP, and Trend Hunter’s innovation frameworks to anticipate shifts, adapt quickly, and stay ahead of disruption. A sought-after speaker and coach, Amanda specializes in identifying opportunities, guiding leaders through transformational change, and fostering a mindset of continuous innovation. Her expertise in psychology, habit formation, and market foresight enables businesses to navigate uncertainty with confidence. Passionate about optimizing human performance, Amanda empowers individuals to break limitations and companies to future-proof success. Whether coaching executives or leading workshops, she challenges audiences to think bigger, act faster, and turn disruption into a competitive advantage.
This presentation introduces Trend Hunter's Micro-Generations as a way to rethink traditional demographics through a more consumer-centric lens. Our first presentation exploring micro-generational study, this session uncovers new ways to think about modern consumers, what motivates them, and how to more accurately target them.
This session is based in Trend Hunter's own reusable Trend Hunting framework, the 6 Patterns of Opportunity, and our newly developed network of 18 evergreen consumer behavior-based trends. Each Megatrend will be briefly explained, with the most relevant explained more in-depth. These trends cross industries, and are illustrated through case studies from various categories.
This custom workshop is intended to help your company more concisely and effectively speak to customers. Your Futurist will help identify the right path of action to help revisit your value proposition, better market your product or service, or even revamp internal language.
