Sportswear label adidas debuted its newest ZX 4000 4D sneaker model for the Fall/Winter 2018 season. The latest silhouette delivers 4D technology, infusing it into its beige-toned midsoles and its dark outsoles. This allows the footwear to be lightweight and deliver ultimate comfort for long-time wear. The uppers boast a weaving detail in contrast to its 4D incorporated soles. It is finished in a neutral cream hue and pops with blue accents on top of a gray-hued suede panel system.
Additional details include dark stitching alongside black accents throughout the piece. The lacing systems are finished in a pale yellow tone to complement the yellow three stripes branding found on the midfoot section. The new ZX 4000 4D sneakers will be hitting the market later this year in November.
Vibrant 4D Tech Sneakers
adidas Showcases Its Brand New ZX 4000 4D Sneaker Silhouette
Trend Themes
1. 4D Sneaker Tech - There is an opportunity for sports brands to innovate further on 4D technology in sneakers to improve performance and brand equity.
2. Weaved Textile Technology - Using unique textile weaved technology showcases creativity and an opportunity for sustainable sneakers.
3. Colorway and Accents - Experimenting with unique colorways and accents can make a brand stand out and earn market attention.
Industry Implications
1. Sportswear and Retail - Sportswear and retail can take advantage of 4D sneaker technology to create a unique and superior product for consumers.
2. Footwear Manufacturing - Footwear manufacturers could use weaved textile technology in the production of high-quality and sustainable sneakers.
3. Branding & Marketing - Branding & marketing industries can leverage the use of unique colorways and accents to make a valuable and distinctive brand image.