Zuree dolls are a line of children's dolls created by Saffron Jackson, an entrepreneur living in the UK. What separates Zuree dolls from other options on the market is that they come in different shades of black, helping increase the visibility of black culture among the toys that children use daily.
The first Zuree doll released is named Toya. Toya is a Jamaican doll, and she even speaks in Patois -- the first ever doll to do so, according to the Zuree website. Toya's backstory is that she has recently emigrated from Jamaica to the UK. She "loves her Caribbean island very much and shares her love of her culture through her speech.
The Toya Zuree doll is only the first from the company, with more dolls representing other black cultures soon to come.
Talking Jamaican Dolls
Toya is a Zuree Doll That Speaks in Jamaican Patois
Trend Themes
1. Increased Representation in Toys - Creating dolls that reflect different shades of black helps increase the visibility of black culture among the toys that children use daily, presenting an opportunity to cater to diverse customer preferences.
2. Ethnic-specific Dolls - Creating dolls that embrace specific ethnic backgrounds, such as the Jamaican Patois-speaking Toya doll, taps into the demand for culturally diverse toys, presenting an opportunity to target niche markets.
3. Language-enabled Toys - Introducing dolls like Toya that can speak in specific languages or accents, like Jamaican Patois, creates a unique and interactive play experience, presenting an opportunity to disrupt the traditional doll market.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can seize the opportunity to develop diverse dolls that represent various cultures, catering to the demand for inclusive and representative toys.
2. Cultural Merchandise - The cultural merchandise industry can explore partnerships with companies like Zuree to create dolls that authentically represent different ethnic backgrounds and engage with specific cultural communities.
3. Language Learning - Language learning companies can collaborate with toy manufacturers to incorporate language skills into dolls, like the Jamaican Patois-speaking Toya doll, to provide an interactive and educational language learning experience for children.