Sportswear giant Nike introduces its highly praised Zoom Fly SP running sneakers in a summer-ready colorway. The newest tonal iteration is entitled 'Dark Citron' and blends together with 'Black-Dark Cotton,' depicting hues of an eye-catching yellow, white, and black. The highlighting element of the running shoes is the translucent upper. It rests on top of a clean white foam sole unit.
The aforementioned yellow hue is the predominant accenting tone as it is found across the piping on the sole unit and the stripes adorning the uppers. Nike's branding details are found on the toebox in the form of a small backward Swoosh. There is also a time stamp graphic detail incorporated on each heel. The newest Zoom Fly SP Dark Citron is now available at select Nike Running retail locations including Rock City Kick for the price of $150 USD.
Translucent Running Sneakers
The Nike Zoom Fly SP Receives a Vibrant New Tonal Iteration
Trend Themes
1. Translucent Sneakers - Opportunity for disruptive innovation in the footwear industry by incorporating translucent materials into running sneakers.
2. Vibrant Colorways - Opportunity for disruptive innovation in the sports apparel industry by offering running sneakers in eye-catching and summer-ready color palettes.
3. Graphic Details - Opportunity for disruptive innovation in shoe design by incorporating unique and creative graphic elements on running sneakers.
Industry Implications
1. Footwear - Opportunity for disruptive innovation in the footwear industry by introducing translucent materials and vibrant colorways in running sneakers.
2. Sports Apparel - Opportunity for disruptive innovation in the sports apparel industry by offering running sneakers in eye-catching and summer-ready color palettes.
3. Design - Opportunity for disruptive innovation in the design industry by incorporating unique and creative graphic details in shoe design.