Astrology IRL’s line of zodiac clothing launched earlier this month, celebrating the "multi-dimensional consumers of 2014." The line of astrology-inspired shirts is the result of astrologer Morgan Rehbock teaming up with graphic designer Romina Cenisio.
The Astrology IRL collection features a total of 13 shirts, inspired by each of the signs of the zodiac, plus one more for good measure, mostly for those who like astrology, but aren’t devoted to just one sun sign.
Each of the shirts is totally different and embodies each sun sign’s traits in a unique way. Libra, for example is a sign all about balance and its shirt embraces a Yin-Yang symbol. The Sagittarius shirt is a play on the Survivor logo and Leo’s of course, is shiny and gold.
Sun Sign-Inspired Apparel
Astrology IRL's Zodiac Clothing Channels Each Sign Perfectly
Trend Themes
1. Astrology-inspired Fashion - The trend of astrology-inspired apparel offers opportunities to tap into the growing interest in zodiac signs and personalized fashion.
2. Personalized Clothing - The trend of personalized clothing allows consumers to express their individuality and connect with their astrological signs.
3. Collaborative Design - Collaborations between astrologers and designers can create unique and meaningful products that resonate with consumers.
Industry Implications
1. Apparel and Fashion - The apparel and fashion industry can capitalize on the astrology-inspired trend by creating a range of zodiac-themed clothing options.
2. Astrology and Horoscopes - The astrology and horoscopes industry can expand its offerings by partnering with fashion brands to create astrological clothing lines.
3. Graphic Design - Graphic designers can explore opportunities in creating visually appealing designs that incorporate astrology symbols and traits.