Kiko Kostadinov introduces a look at its new Zlatyu sneaker model with two colorway palettes. It is inspired by ASICS and its unique sole unit foundation. The shoe is a shoe-sneaker hybrid and it rests on the familiar GEL-Kayano 14 unit for support at the sole.
The upper is adorned with mixed TPU and detailed with a hexagonal design language. It takes on an aesthetic that is similar to a futuristic bowling shoe with honeycomb patterns that reflect along the light. The Zlatyu is emphasized by a raised eyestay placket applique and secured over the forefoot with roped laces. It comes in two colorways of Hickory and Verdant for the initial launch now available online at Kiko Kostadinov.
Dynamic Sporty Hybrid Footwear
ASICS Inspires the New Zlatyu Sneaker Model by Kiko Kostadinov
Trend Themes
1. Sport-fashion Hybridization - Designers are exploring a new realm of hybrid footwear by combining sport and fashion elements in their designs, offering opportunities for new fashion lines and collaborations between athletic and fashion brands.
2. Innovative Sole Unit Design - The incorporation of unique, innovative sole unit designs in sneakers allows for better performance and comfort, creating opportunities for athletic shoe manufacturers to differentiate themselves from competitors.
3. Futuristic Aesthetic - The futuristic aesthetic seen in the Zlatyu sneaker model and other shoe designs is gaining popularity, leading to opportunities for designers to push boundaries and explore new materials and technologies to create unique and cutting-edge footwear.
Industry Implications
1. Athletic Footwear - The Zlatyu sneaker model and other hybrid sport-fashion footwear options offer opportunities for athletic footwear manufacturers to create innovative, stylish products that cater to the needs and preferences of a wider audience beyond just athletes.
2. Fashion Retail - Fashion retailers can benefit from partnerships with athletic shoe brands and designers, incorporating hybrid footwear into their collections and offering customers versatile and fashion-forward products that blur the lines between sport and fashion.
3. Technology and Materials Manufacturing - The trend toward innovative sole unit design and futuristic aesthetics in footwear presents opportunities for technology and materials manufacturers to develop new materials and technologies that enhance performance and support in sport and fashion hybrid footwear designs.