Chinese seafood processor Zhejiang Ocean Family (also known as Dayang Shi Jia) is teaming up with leading Chinese online retailer Womai.com to meet the growing demand for seafood among middle-class consumers.
It turns out that online retailers have become a crucial sales avenue for imported and high-end seafood, as the Chinese government cracks down on corruption, squeezing seafood consumption at luxury eateries. Under this deal, Ocean Family will carry out seafood process and packaging exclusively for Womai.com.
You wouldn't normally think of seafood as something as you'd buy online. But only a few years ago, the notion of buying shoes, clothes or electronics electronically before seeing them would have sounded fishy. Indeed Womai's partnership with Zhejiang Ocean Family could help usher in a brave new world for the middle-class-targeting seafood industry.
Online Seafood Retail Partnerships
Ocean Family & Womai.com Are Taking Seafood Retail Online
Trend Themes
1. Online Seafood Retail - The partnership between Ocean Family and Womai.com highlights the trend of seafood retailers moving online to meet the demands of middle-class consumers.
2. Imported Seafood Demand - As luxury eateries face stricter regulations, there is a growing trend towards online retailers becoming a crucial avenue for imported and high-end seafood.
3. E-commerce Disruption - Womai.com's partnership with Ocean Family represents the disruptive innovation of buying seafood online, similar to the transformation experienced by other industries like shoes and electronics.
Industry Implications
1. Seafood Processing - The collaboration between Ocean Family and Womai.com presents an opportunity for seafood processors and suppliers to tap into the growing online seafood retail market.
2. Online Retail - The partnership between Womai.com and Ocean Family showcases the potential for e-commerce platforms to expand their offerings into specialized industries like seafood retail.
3. Luxury Dining - As luxury eateries face challenges, they can explore partnerships with online seafood retailers like Womai.com to continue serving high-end seafood options to their customers.