The Burger King Zesty Horseradish King is a new sandwich being launched as part of the brand's King Sandwiches lineup that's perfect for patrons with a penchant for a touch of spice to enjoy. The burger starts off with a quarter-pound beef patty that's seasoned to perfection before being flame-grilled and placed on a sesame seed bun. The burger is then topped with cheese, bacon, several onion rings and finished with a horseradish sauce to give it just the right level of creamy spice.
The Burger King Zesty Horseradish King is arriving at participating locations across Canada where it will only be available for a limited time. The burger responds to increased consumer interest in familiar foods with a savory, spicy flavor enhancement.
Saucy Horseradish QSR Burgers
The Burger King Zesty Horseradish King is Available in Canada
Trend Themes
1. Flavor-enhanced Burgers - There is an opportunity for QSR chains to introduce menu items that cater to consumers looking for flavor-enhancements in their burgers.
2. Limited-time Offerings - Limited-time offerings are an effective way for QSR chains to generate buzz, increase foot traffic, and attract new customers.
3. Savory and Spicy Foods - Consumers are increasingly interested in foods with savory and spicy flavors -- restaurants could add more savory and spicy elements to their menus.
Industry Implications
1. Quick Service Restaurants - QSR chains have the opportunity to innovate their menu and offer bold flavors to attract new customers.
2. Food and Beverage - The food and beverage industry can explore using unique, flavorful sauces to enhance the taste of traditional foods like burgers.
3. Casual Dining - Casual dining restaurants could also introduce more spicy and savory flavors to their menus to cater to consumers' taste for bolder, more flavorful dishes.