Japanese brand Zerofit is introducing what it calls "the world's warmest base layer" and this is all thanks to patented Heatrub technology that allows for plenty of mobility. In fact, the brand's product claims to be five times warmer than a standard base layer and it's backed by ratings from the Boken Institute in Osaka. While a regular sweater would be rated around 0.3 and a standard base layer might come in between 0.1 and 0.14, Zerofit's innovations are rated 0.78.
Unlike base layers that rely on compression, Zerofit base layers boast five separate fabrics and a patented knitting process that traps body heat between the material and skin. As its name suggests, the Heatrub technology has soft fibers that create friction against the skin to provide warmth and comfort for cold winter activities.
Lightweight Warming Base Layers
Zerofit's Products Share the Benefits of Patented Heatrub Tech
Trend Themes
1. Heatrub Technology - The patented technology is an opportunity for apparel companies to develop products that are warmer and more mobile for cold weather activities.
2. Lightweight Base Layers - There is an opportunity for companies to create lighter and more comfortable base layers that provide warmth without restricting movement.
3. Advanced Material Innovation - The use of five separate fabrics and a unique knitting process points to a trend of advanced material innovation in the apparel industry.
Industry Implications
1. Apparel Manufacturing - Apparel manufacturers can explore using Heatrub technology and advanced material innovation to create new products that offer better protection against cold weather.
2. Outdoor Recreation - The lightweight and warm base layers can revolutionize the outdoor recreation industry by providing more comfort and mobility in cold weather.
3. Sportswear - Sportswear companies can use Heatrub technology to create products that offer more warmth and flexibility during outdoor activities and sports.