The Voortman Zero Sugar Mini Wafers are a new addition to the brand's product portfolio targeted towards consumers with a penchant for sweet treats that offer a more lifestyle-conscious indulgence.
The wafers come in Chocolate and Vanilla flavors, and are crafted with real cocoa or real vanilla to give each small bite the perfect touch of flavor. Featuring zero grams of sugar per serving, the wafers have no artificial colors or flavors with no high-fructose corn syrup and also come in resealable pouches to accommodate snacking over a longer period of time.
General Manager Adam Lisook spoke on the new Voortman Zero Sugar Mini Wafers saying, "Our goal with the expansion of our zero sugar portfolio is to provide consumers with great- tasting, fun-sized snacks that make balancing health and indulgence easy and delicious. We’re excited to offer sugar-conscious consumers more of what they want: easy, portable snacks that deliver all of the flavor without all of the sugar."
Airy Sugar-Free Snack Wafers
The Voortman Zero Sugar Mini Wafers are Thin and Crispy
Trend Themes
1. Sugar-free Snacks - The demand for sugar-free snacks is growing rapidly, providing ample opportunity to innovate and offer new flavorful products that cater to the lifestyle-conscious consumer.
2. Zero-sugar Products - The zero-sugar trend is gaining momentum, presenting a chance for companies to develop not only healthier options but also tasty and indulgent ones that will satisfy the consumer's snack cravings.
3. Resealable Packaging - Resealable packaging is becoming standard among snack products, and manufacturers increasing their use will benefit the consumers thanks to their practicality.
Industry Implications
1. Health Food Industry - The health food industry has seen significant growth in the past few years, and offering sugar-free and zero-sugar snacks would be an innovative move to target the increasingly health-conscious consumers.
2. Food Manufacturing Industry - Innovating the food manufacturing industry by creating healthier and flavorful sugar-free options would be a disruptive and lucrative move in the ever-growing health food market.
3. Packaging Industry - Developing more practical and sustainable resealable packaging options would be a smart move in the packaging industry, meeting the demands of consumers who want their snacks to keep fresh while also minimizing food waste.