Summer is a time to beat the heat with iced tea, fruit punch, lemonade and other refreshing beverages, and Splenda's new Peel & Pour Zero Calorie Drink Mix makes for guilt-free sipping. These easy and convenient beverage mixes come in the form of pods with liquid concentrates that are not just free from calories but also sugar as well. Available varieties include Pink Lemonade, Sweet Tea, Fruit Punch and Peach Mango, which make shareable pitchers of drinks.
Jeff Marvel, Senior Brand Manager for Splenda, says, "We know that drink mix category sales rise from Memorial Day through Labor Day, making this the perfect time to offer Splenda Peel & Pour for summer's gatherings, whether it's graduation parties, backyard barbeques, pool days or family reunions."
These powder-free products are perfectly portioned and useful for making smooth drinks that are ready to be enjoyed chilled or over ice.
Zero-Calorie Drink Mixes
Splenda Peel & Pour Comes in Powder-Free Liquid Pods
Trend Themes
1. Zero-calorie Liquid Pods - There is a disruptive innovation opportunity to create more flavors and expand the range of zero-calorie liquid pods for easy and guilt-free beverage consumption.
2. Convenient & Eco-friendly Packaging - There is a disruptive innovation opportunity to improve packaging solutions for easier transportation and eco-friendliness.
3. Health & Wellness - There is a disruptive innovation opportunity for companies to further emphasize the health benefits of zero-calorie beverages and their positive impact on overall wellness.
Industry Implications
1. Beverage Industry - Players in the beverage industry, especially those focused on providing healthy options, can adapt to consumer preferences by introducing more zero-calorie liquid pods.
2. Packaging Industry - The packaging industry can capitalize on the popularity of liquid pods and by introducing more sustainable packaging options, for example, those that are recyclable.
3. Health & Wellness Industry - The health and wellness industry can leverage the popularity of zero-calorie liquid pods by investing in research to showcase their benefits and include them in wellness programs.