Virtual Reality Headsets

The Zeiss VR One Headset is Powered By Your Smartphone

The Zeiss VR One is a virtual reality headset that leverages your smartphone's processing power and display to create a wireless and fully self-contained virtual reality experience. The product is similar to the Samsung Gear VR but is compatible with a wider range of smartphones, including the iPhone 6.

The Zeiss VR One will be released along with a companion app which allows users to view images and videos saved on their smartphone in addition to YouTube clips.Users can scroll through media by tapping the right and left sides of their headset. The software will even work with Google Maps' Streetview, allowing users to immerse themselves in 360 degree panoramas.

The Zeiss VR One is available for pre-order for only $99, and will likely begin shipping by the end of 2014.
Trend Themes
1. Smartphone-based VR Headsets - There is a disruptive opportunity in the production of low-cost and simple VR headsets that leverage the power of smartphones to deliver an immersive experience.
2. VR Media Viewing - There is a disruptive opportunity in creating VR media players and software that can integrate with popular media platforms and deliver a more immersive media consumption experience.
3. 360-degree Panoramic Viewing - There is a disruptive opportunity in developing VR technology that can provide users with a more immersive and interactive way to view 360-degree panoramic content, such as Google Street View.
Industry Implications
1. Mobile Device Manufacturers - Mobile device manufacturers can leverage smartphone-based VR technology to create new low-cost product lines that provide a more immersive experience for their customers.
2. Media and Entertainment - The media and entertainment industry can leverage VR technology to provide new and more engaging ways for audiences to consume content.
3. Travel and Tourism - Travel and tourism companies can leverage VR technology to create more immersive and interactive experiences for customers that provide a more engaging way to preview different destinations.

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