Zara perfumes always cover a range of scents that people with varying tastes can enjoy, and the collection's design was recently revamped to make it more visually appealing to consumers.
The creative agency Lavernia & Cienfuegos is behind the new design of the collection. The agency went in with the goal of remaining the look of the bottles true to the brand's original design, but making it appear more streamlined and sophisticated. It was able to do this by keeping the original square shape of the bottles, but rounding out the edges so that they appear more modern. Some of the bottles are transparent and tinted with pastel hues, while others are opaque and come in pastel hues or black.
The redesigned Zara perfume collection adds a more luxurious design to the fast fashion giant's products.
Cubic Opaque Perfume Bottles
The Zara Perfume Collection Was Redesigned for a Sophisticated Look
Trend Themes
1. Streamlined Perfume Bottle Design - There are opportunities for creative agencies to redesign other perfume bottle collections with a similar goal of streamlining the design and making it more luxurious looking.
2. Opaque Perfume Bottles - Opaque perfume bottles with pastel or black hues could become a trend among luxury perfume brands looking to differentiate themselves from the traditional transparent bottle design.
3. Sophisticated Packaging - A trend towards more sophisticated packaging for products could be an opportunity for creative agencies and packaging manufacturers.
Industry Implications
1. Perfume - Luxury perfume brands can revamp their products' bottle designs to include opaque options with a more sophisticated look to attract consumers interested in high-end scents.
2. Creative Agencies - Creative agencies specializing in product design and packaging development could help brands redesign their packaging to include more streamlined and sophisticated looks for their products.
3. Packaging Manufacturers - Designers and manufacturers of perfume bottles and packaging could benefit from the trend towards more sophisticated and luxurious package designs by catering to perfume brands interested in revamping their products.