Don’t worry 'Garden State' and 'Scrubs' fans, Zach Braff is not dead. Twitter went crazy with tweets saying that the television and film star had died after a fake Web site built by prankster Chris Laganella went viral.
Laganella had left the page up a while ago thinking that no one but a few friends would see it. However, the rumor became so prevalent that Zach Braff posted a YouTube video declaring that in fact he’s still alive.
The video was a humorous way to combat the rumor and, after Miley Cyrus’ recent attempt at YouTube declarations, the ‘Zach Braff is not dead’ video came as some welcome comic relief.
Viral Resurrections
Zach Braff Announces He's Still Alive on YouTube
Trend Themes
1. Digital Hoaxes - Opportunities for creating viral content through fake online announcements or rumors.
2. Celebrity Youtube Videos - The rise of celebrities utilizing YouTube to directly address rumors or connect with fans.
3. Humorous Social Media Responses - The use of humor in social media to counteract or address false information or rumors.
Industry Implications
1. Entertainment - Opportunities for celebrities, actors, and influencers to leverage social media to engage with their audience and address false rumors.
2. Digital Marketing - Strategies for brands to create engaging content that harnesses viral potential and drives online conversations.
3. Social Media Platforms - Innovation in tools and features on social media platforms to detect and address fake or misleading content.