Kanye West's streetwear brand with adidas, Yeezy, launches the new YZY QNTM sneaker model for the season in a bright colorway update. The sneakers are inspired by basketball and designed to suit the purpose as well with its sturdy structure. The brand had confirmed rumors that the YZY QNTM is officially set to launch on October 10th.
The new and bold colorway boasts the name 'Teal Blue' and will be available in all different sizes for the whole family. The upper sees a digi-camo design in teal blue with a toe box made from soft suede materials. Additional details include the reflective details at the heel before it is rounded out with the Boost cushioning.
Digitalized Camo Basketball Shoes
The adidas YZY QNTM Sneakers Boast a Futuristic Design
Trend Themes
1. Streetwear Sneakers - Opportunity for other streetwear brands to create bold and unique sneaker designs.
2. Digitalized Design - Opportunity for fashion brands to incorporate digitalized patterns and designs into their products.
3. Reflective Details - Opportunity for athletic brands to integrate reflective details into their footwear for added visibility during night-time activities.
Industry Implications
1. Fashion - Fashion brands can explore incorporating digitalized designs into their clothing and accessories.
2. Athletics - Athletic brands can innovate by adding reflective details to their performance footwear and apparel.
3. Streetwear - Streetwear brands can capitalize on the trend by creating streetwear sneaker designs with bold colorways and unique patterns.