Amsterdam-based imprint YUME YUME is best recognized for its Japanese-inspired footwear and now it breaches its way into the realm of fashion. To launch the looks, the imprint unveiled an entire ready-to-wear collection that is designed for the Fall/Winter 2023 season.
The co-founder of the brand Eva Korsten drew inspiration from her own grandmother, referencing her own personal style themes for inspiration. Overall, it is a celebration of the fashionable female influences in her life. The capsule is dubbed 'The Birth of the Vore' and the apparel is uniquely a translation of the footwear influence in the form of apparel, which is refenced in the idea of the 'core.' Some of the apparel borrow materials from the footwear and some merge together.
Family-Inspired Fall Apparel
YUME YUME Presents the New Capsule for the FW23 Season
Trend Themes
1. Family-inspired Apparel - Opportunities to incorporate personal and familial themes into apparel designs for a more emotional connection
2. Japanese-inspired Fashion - Incorporating Japanese design elements into fashion for a unique and trendy twist
3. Footwear-influenced Apparel - Creating clothing with similar design elements and materials as popular footwear styles for a cohesive look
Industry Implications
1. Fashion - Opportunities to create emotionally charged apparel collections inspired by family and personal life themes
2. Footwear - New possibilities for cross-promotion and clothing items that complement popular footwear designs
3. Textile - Opportunities to explore new textile options for footwear and clothing that can be seamlessly integrated for a cohesive design