NYC Subculture-Inspired Apparel

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The YSTRDY TMRRW FW18 Collection Nods To Famous NYC Landmarks

Japanese designer Kazuya Sugano prepares a Fall/Winter 2018 collection for his YSTRDY'S TMRRW fashion label. The latest seasonal range draws a strong inspiration from New York's expansive subcultures. Sugano recalls his time in the bustling city last year and infuses the American influence into the fashion. The collection references New York through infamous NYC motifs and collaborative pieces with American labels Starter and Lee.

Some standout items from the new YSTRDY'S TMRRW collection is a loosely fitted puffer jacket adorned with Chinese texts as a reference to the Wu Tang Clan in the city's Lower East Side. Some other motifs include the label's iteration of the Big Apple and New York Yankees' logo. The full capsule will be available online at COVERCORD beginning July 14.
Trend Themes
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2. Subculture-inspired Fashion - Disruptive innovation opportunity: Develop clothing collections that pay homage to the subcultures present in different cities worldwide, creating a global fashion movement that embraces diversity.
3. Collaborative Fashion Collections - Disruptive innovation opportunity: Foster partnerships between fashion brands and iconic labels from various industries to create unique and exclusive fashion pieces that resonate with a wide range of consumers.
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3. Collaborative Branding - Disruptive innovation opportunity: Facilitate collaborations between fashion brands and popular cultural icons, opening up new avenues for cross-industry marketing and brand expansion.

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