Part of the rebranding of Self magazine underwent to appeal to a market of Millennials
involves experiential events offered through the Self Up & Out Studio. In the spring and summer, the studio will be offering fitness classes in New York coached by celebrity trainers featuring workouts that are popular across the country. Workouts include rowing, bootcamps and barre that women are able to try in small groups to get a taste of the activity. With success in NYC, Self has plans to expand to more cities in 2016.
In the past, Self held an annual Workout in the Park at Central Park, but this new offering from the Condé Nast magazine promises more personalization, variety and alignment with beauty, fashion, technology and lifestyle brands.
Millennial Workout Classes
Self Magazine's Youth Fitness Events Appeal to Its Female Readers
Trend Themes
1. Experiential Fitness Classes - Opportunities for fitness studios and trainers to offer unique and immersive workout experiences that go beyond traditional gym routines.
2. Celebrity Trainer Workouts - The demand for fitness classes coached by celebrity trainers allows for partnerships and collaborations with notable fitness experts to attract a larger customer base.
3. Expansion of Fitness Events - The success of fitness events in one city opens up opportunities for expansion to other cities, providing a platform for fitness brands to reach a wider audience.
Industry Implications
1. Fitness Studios - Fitness studios can capitalize on the trend by offering specialized and personalized workout classes, targeting the millennial demographic.
2. Trainer and Coach Services - Fitness trainers and coaches can leverage their expertise and collaborations with celebrity trainers to offer unique and highly sought-after workout experiences to their clients.
3. Event Planning and Management - Event planners can tap into the growing demand for fitness events and collaborate with fitness brands and studios to create unique fitness experiences for participants.