I feel as though the Yours Truly Spring 2011 lookbook is inspired by a woman's routine when they're getting ready for a day (or night) out on the town. One shot shows a model putting on her face while another shot she's accessorizes with a sweet snack.
These casual, everyday activities capture the essence of the Yours Truly Spring 2011 collection. Laid-back, fun and flirty, it's full of graphic tees and candy-colored tanks. I love the typical retro influence as well.
Balloon Bathing Beauties
The Yours Truly Spring 2011 Lookbook Follows a Daily Routine
Trend Themes
1. Casual Clothing - The trend for casual clothing can be seen in the Yours Truly Spring 2011 lookbook, showcasing an opportunity for comfortable yet trendy attire.
2. Graphic Tees - The use of graphic tees in the Yours Truly Spring 2011 lookbook reveals a trend towards wearable art and customizable fashion.
3. Retro Style - The retro influence in the Yours Truly Spring 2011 lookbook presents a trend for revamping past fashion styles for contemporary consumers.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can innovate on casual attire and wearable art to meet the needs of consumers seeking comfort and style in everyday clothing.
2. Food and Beverage - The Yours Truly Spring 2011 lookbook presents an opportunity for the food and beverage industry to partner with fashion brands and showcase their products through unique accessorizing.
3. Photography and Modeling - The use of everyday activities in the Yours Truly Spring 2011 lookbook reveals an opportunity for modeling agencies and photographers to capture authentic and relatable images for fashion shoots.