Directed by Kristoffer Borgli, Norwegian band Young Dream's music video beautifully profiles the city of Bergen. Director Kristoffer Borgli does a marvelous job profiling the band's character by allocating a significant portion of the video to their unique interactions with each other as well as the city they are from.
Kristoffer Borgli shows his humor through his editing and his artistic vision through his visual style. The band is also quite hilarious themselves, the echoing brothers and awkward ending interactions were awesome and adorable. He edited the film in partnership with Mikael Svartdahl and included illustrations by Emma Aars of the people and objects used within the making of the video, again putting a humorous twist to the experience.
Urban Profiling Music Videos
Kristoffer Borgli's Short Film Profiles Bergen and Young Dreams
Trend Themes
1. Music Video Production - Disruptive innovation opportunity: Explore creative approaches to music video production by showcasing the unique characteristics of a city or location.
2. Character Profiling - Disruptive innovation opportunity: Utilize character profiling techniques to enhance storytelling in music videos, creating a deeper connection between the audience and the band or artist.
3. Humorous Visual Style - Disruptive innovation opportunity: Incorporate a humorous visual style in music videos to entertain and engage viewers, creating a memorable and shareable experience.
Industry Implications
1. Music Production - Disruptive innovation opportunity: Collaborate with directors and artists to create music videos that go beyond performance-based visuals and focus on storytelling and city profiling.
2. Video Editing - Disruptive innovation opportunity: Develop innovative editing techniques for music videos that enhance character interactions and create a unique visual narrative.
3. Illustration and Animation - Disruptive innovation opportunity: Combine illustration and animation with live-action footage in music videos to add a humorous twist and bring creativity to storytelling.