Chobani has become well-known and loved for its assortment of thick and creamy yogurt drinks, but now the brand is offering a new way for its fans to indulge. 'Drink Chobani' is a whole new category for the yogurt brand. This new range of drinks is made up of smooth and simple flavors like Mixed Berry, Mango, Strawberry Banana, as well as the particularly interesting Apple Cucumber Spinach.
Alongside its Drink Chobani beverage, Chobani also announced an all-new range of savory Meze Dips.
As the rise of healthy cold-pressed juices, flavored water and nut milks are taking the spotlight away from dairy products, brands like Chobani are responding to the competition by creating smaller single-serve packages and portions that are easily consumed outside of the home.
Refreshing Yogurt Drinks
'Drink Chobani' is an On-the-Go Way to Enjoy the Brand's Yogurt Snacks
Trend Themes
1. Healthy Beverage Alternatives - The rise of cold-pressed juices, flavored water, and nut milks is creating opportunities for brands to innovate and offer healthier beverage options as alternatives to traditional dairy products.
2. Single-serve Packaging - As consumers increasingly seek convenience and on-the-go options, there is a disruption opportunity for brands to create smaller single-serve packages and portions for easy consumption outside of the home.
3. Savory Dips - Chobani's introduction of savory Meze Dips taps into the trend of expanding yogurt products into new flavors and applications.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new opportunities in developing and marketing healthy beverage alternatives to cater to health-conscious consumers.
2. Packaging - The packaging industry can seize the opportunity to design and manufacture innovative, eco-friendly single-serve packaging solutions that cater to the growing demand for on-the-go consumption.
3. Dairy and Yogurt - The dairy and yogurt industry can disrupt traditional offerings by exploring new flavors and applications such as Chobani's introduction of savory Meze Dips.