Yogi Footwear works in collaboration with Hikerdelic on a new collection made up of four pieces and designed with inspiration from the mantra: "were the peaks meet the precinct." The duo create silhouettes specifically for the Fall/Winter 2021 season, following their previous partnership for the Spring/Summer 2021 season.
The new silhouette is the Derek Boot. Essentially, it is a reworked Chukka on the Yogi's iteration of the Finn shoe. With inspiration from the boots worn in the UK throughout the 90s, the Derek gets four colorway options. This includes Tumeric Suede, Apricot Leather, Dark Olive, and Dark Brown. All of theses sit on top of a traditional crepe sole with the mushroom head character Eric embossed onto the tongue.
Mantra-Centered Footwear Capsules
Yogi Footwear and Hikerdelic Join Forces on a New Set of Shoes
Trend Themes
1. Mantra-inspired Footwear - The collaboration between Yogi Footwear and Hikerdelic on a new collection showcases the potential of capturing a brand's core essence in footwear designs.
2. Reworked Classic Silhouettes - The Derek Boot, a reimagined Chukka on Yogi's iteration of the Finn shoe, presents the opportunity to give classic footwear styles a modern update.
3. Sustainable Footwear Materials - As eco-friendliness continues to be a priority for consumers, incorporating sustainable materials into footwear designs, such as Yogi Footwear's use of recycled rubber, presents a significant innovation opportunity for the industry.
Industry Implications
1. Footwear and Fashion - The Yogi Footwear and Hikerdelic collaboration showcases the importance of adapting to current trends and providing consumers with unique pieces in the fashion industry.
2. Outdoor Recreational Gear - The incorporation of outdoor-inspired designs and materials into footwear offers a disruption opportunity for the outdoor recreational gear industry.
3. Sustainable Fashion - The rise of sustainable consciousness among consumers offers a significant innovation opportunity to create eco-friendly and sustainable products in the fashion industry, especially in footwear manufacturing.