Urban-Focused Collab Outerwear

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yeseyesee Joins Forces with Alpha Industries on a New Collection

South Korean fashion imprint yeseyesee works in collaboration with Alpha Industries for the first time and the duo launches a two-piece collection. The capsule is made up of the B-15 jacket and the N-3B jacket which boasts a soft leather finish. There are a pair of twins that star in the look book and it embodies cozy design aesthetics.

The B-15 bomber jacket is designed in a black hue and detailed with fuzzy collars and elastic cuffs. The N-3B parka jacket is done in caramel color with a faux fur-lined hood and four pockets facing the front. Both of the jackets have an oversized fit and rest just below the waist and have the signature red flight hang tags on the pocket zippers.
Trend Themes
1. Urban Collab Outerwear - Collaborative outerwear collections that combine minimal yet cozy design with technical performance for the urban demographic.
2. Leather Finish Jackets - Outerwear collections featuring leather-finish jackets with fuzzy collars and elastic cuffs, along with oversized fits, catering to the contemporary streetwear fashion trend.
3. Faux Fur Lined Parkas - Parka jackets featuring faux fur-lined hoods and pockets, posing as a vegan alternative to luxury animal-based clothing while catering to the urban fashion demographic.
Industry Implications
1. Fashion - Collaboration between brands to create contemporary streetwear collections that cater to the urban demographic with a fusion of style and performance.
2. Apparel - Innovative techniques for producing outerwear, including leather finishing and vegan alternatives, while incorporating a cozy and urban design for modern lifestyle apparel.
3. Retail - Retailers can capitalize on the demand for contemporary streetwear fashion, particularly collaborative outerwear, with leather-finish jackets, oversized fits, and faux fur-lining parkas.

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