These new Yes To serums are being launched by the brand to help provide consumers with a way to target specific skincare concerns they might have using a premium yet free-from formula. The products come in the form of the Avocado Fragrance-Free Hyaluronic Acid Serum with 1% hyaluronic acid and the Grapefruit Brightening Treatment Serum with 5% polyhydroxy acids. The Avocado Fragrance-Free Hyaluronic Acid Serum will work to hydrate dry skin as it replenishes nutrients, while the Grapefruit Brightening Treatment Serum will work to exfoliate and revive dull or uneven skin.
The new Yes To serums are both formulated without any SLS, parabens or silicones in the recipe, while also being made with natural ingredients, boasting a vegan-friendly formula and are Leaping Bunny Certified cruelty-free.
Functional Free-From Skin Serums
These New Yes To Serums Target Specific Skin Concerns
Trend Themes
1. Free-from Skin Serums - Premium serums that are free from harsh chemicals and made with natural ingredients provide an opportunity for disruptive innovation in the skincare industry.
2. Targeted Skin Concerns - Developing serums that target specific skin concerns, such as dryness or dullness, presents an opportunity for innovation in the skincare market.
3. Vegan and Cruelty-free Skincare - The trend towards vegan and cruelty-free skincare products provides an opportunity for disruptive innovation in the beauty industry.
Industry Implications
1. Skincare - The skincare industry can capitalize on the trend towards free-from, targeted, and natural ingredients in the development of new serums.
2. Beauty - The beauty industry can incorporate vegan and cruelty-free principles into the development of new skincare products to appeal to environmentally-conscious consumers.
3. Natural Products - Companies in the natural products industry have an opportunity to expand into the skincare market by creating free-from and natural ingredient-based serums that cater to specific skin concerns.