In preparation for 2012, Stussy and Jam Home Made released its Year of the Snake products to the public.
2013 is the Year of the Snake according to the Chinese zodiac calendar. With more and more consumer buying power coming from China, this move to cater to the growing demographic and potentially game changing consumer market is a good one.
What makes things even easier for Stussy and Jam Home Made is that the Year of the Snake products can pay homage to this Chinese tradition by simply utilizing snakeskin materials. It just so happens that this is already an in-style fabric of choice, so using it for a wallet, watch and bracelet probably didn't prove to be that big a challenge.
These Year of the Snake products are not released yet, but will be available in the next few weeks.
Zodiac Snakeskin Accessories
Stussy and Jam Home Made Release Year of the Snake Products Early
Trend Themes
1. Year of the Snake Products - Catering to growing consumer buying power from China through the use of in-style snakeskin materials.
2. Chinese Zodiac Calendar Trends - Introducing fashion and accessory products in relation to Chinese zodiac calendar trends.
3. Ethnic Tradition-inspired Products - Creating new products that pay homage to traditional ethnic beliefs and practices.
Industry Implications
1. Fashion - Developing fashionable accessories for the burgeoning Chinese market.
2. Retail - Capitalizing on ethnic tradition-inspired products through retail marketing and distribution.
3. Consumer Goods - Innovation opportunities in introducing products in line with cultural traditions and beliefs for a growing demographic with significant buying power.