Popular Tokyo restaurant Yaro Ramen is looking to expand beyond its physical locations by offering consumers the option to conveniently order its dishes with an app.
The app was released on November 1st, is available for both iPhone and Android, and comes with a monthly subscription feature option that runs for about $75 USD a month. This feature allows consumers to receive a different bowl of ramen every day, and save a lot of money in doing so in comparison to paying full price. In order to keep this option exclusive to students and working singles who may be struggling to cook for themselves and keep track of their expenses, Yaro Ramen's subscriptions are only available to those who are between 18 and 38 years old.
In addition, the app updates instantly to show consumers the most recently added menu items, and highlights promotional campaigns that will allow them to save even more.
Subscription Service Ramen
Yaro Ramen Expanded to Allow Consumers to Order Dishes Through an App
Trend Themes
1. Mobile Ordering - Expanding beyond physical locations, Yaro Ramen offers consumers the convenience of ordering dishes through an app, creating opportunities for other restaurants to implement mobile ordering systems.
2. Subscription Services - Yaro Ramen's monthly subscription feature of offering a different bowl of ramen every day opens up potential for other restaurants to explore subscription-based meal plans.
3. Targeted Exclusivity - Yaro Ramen's exclusive subscription option for 18-38 year-olds presents an opportunity for other businesses to create targeted offerings for specific age groups.
Industry Implications
1. Restaurant - The expansion of Yaro Ramen's app and subscription service highlights the potential for the restaurant industry to integrate technology and explore new revenue streams.
2. Mobile App Development - The success of Yaro Ramen's app release emphasizes the need for skilled mobile app developers and presents opportunities for growth in the mobile app development industry.
3. Food Delivery - Yaro Ramen's app-based ordering system showcases the continued growth potential in the food delivery industry, with the option for subscription-based meal plans.