Yardsale, the London-based skate brand launches its new collection made specifically for the Spring/Summer 2021 season. The new range drops just in time for the rising temperatures in London. The pieces include classic signature tees that showcase the brand's logo in new interpreted ways.
The rest of the capsule includes polo tops in muted tonal palettes, bright patterning shorts, paneling sweats, hoodies, and much more. Many of the pieces are detailed with intricate touches including appliques, embroidery, and screen printed. Some of the most notable items include the jacquard knit designs that are perfect to throw on top as the summer nights get colder. There is also an exclusive online item as a nod to Euro 2020.
Summer-Ready Graphic Skate Apparel
Yardsale Launches Its New SS21 Collection for Warmer Time
Trend Themes
1. Skate Apparel Revamp - The popularity of skateboarding and the desire for unique fashion apparel presents an opportunity for designers to create new and innovative styles.
2. Personalization of Streetwear - Customers want to reflect their personalities through their clothing, thus businesses can offer customizable designs through embroidery, appliques, and screenprinting.
3. Sustainable Skate Fashion - With the growing concern for the environment, skate apparel brands can pursue environmentally-friendly materials and manufacturing practices to appeal to environmentally-conscious consumers.
Industry Implications
1. Skateboard Industry - Skate apparel brands, skateboard manufacturers, and skateparks can integrate to create a complete skateboarding experience for customers.
2. Textile Industry - There is a need for sustainable and durable fabrics for skate apparel, presenting opportunities for textile manufacturers to create innovative materials tailored to the unique needs of the skateboarding community.
3. E-commerce Industry - Online retailers can leverage customization options to offer personalized skate apparel, providing a unique and memorable customer experience.