Yanbal is a cosmetics company that originally began as a family business in the 60s in Peru and continues to be a thriving business that's now run by the founder's daughter, who continues to empower women around the world.
Some of the most noteworthy products from the brand can be found in its anti-aging 'Elixir De Vida', or 'Elixir of Life' collection, which is made up of a handful of products that target issues that women over the age of 39 tend to encounter with their skin.
The Sentiva eye cream, body serum and replenishing complex are three products for Latin American women that have been clinically tested by women between the ages of 30 and 60 and promise to help women look "10 years younger," thanks to powerful ingredients like Resveratrol.
Three-Step Anti-Aging Elixirs
Yanbal's 'Elixir De Vida' Collection Targets Women Over 39
Trend Themes
1. Anti-aging Cosmetics - There is a growing trend of anti-aging cosmetic products that target specific age groups and skin types, using clinically tested ingredients to promise dramatic results.
2. Women's Empowerment - The cosmetics industry is becoming an important sector for empowering women by offering products that make them feel more confident and beautiful, particularly as they age.
3. Regional Beauty Products - There is a growing trend for regional beauty products that cater to specific skin types, tones, and issues, such as the Yanbal Elixir De Vida collection for Latin American women.
Industry Implications
1. Cosmetics - The cosmetics industry has opportunities for disruptive innovation by introducing more anti-aging products that target specific age groups and skin types using clinically tested ingredients.
2. Women's Health - The women's health industry can take advantage of the trend for anti-aging cosmetics by providing information about healthier lifestyles and skincare routines in order to prevent skin damage and aging.
3. Latin American Market - The Latin American market has opportunities to develop more regional beauty products that cater to specific skin types, tones and issues, such as Yanbal's Elixir De Vida collection, which has been clinically tested by women in this market.