With consumers eager for fresh, seasonal flavors, Burgerville has announced the return of its popular Yakima Valley Asparagus.
Burgerville's Yakima Valley Asparagus is meant to celebrate the seasonal spring flavors of the Pacific Northwest. The asparagus itself is grown on family farms in Washington’s Yakima Valley region and the season typically runs from April to June. Burgerville then prepares the spears fresh daily by lightly battering them and then frying them until golden. This process gives the asparagus a crispy texture, while maintaining its natural earthy undertones.
Burgerville originally launched the fried asparagus spears back in 2009 and has brought them back each year since alongside other spring specialties, as a way of paying homage to its Oregon roots.
Seasonal-Ingredient Celebrating Appetizers
Yakima Valley Asparagus is Burgerville's Spring Dish
Trend Themes
1. Seasonal-ingredient Celebrating Appetizers - Opportunity for restaurants and food brands to develop appetizers that showcase seasonal ingredients, appealing to consumers' desire for fresh and unique flavors.
2. Local Sourcing and Farm-to-table - Opportunity for restaurants to partner with local family farms and highlight their seasonal produce, promoting sustainable and community-conscious dining experiences.
3. Reviving Traditional Recipes - Opportunity for food brands to bring back and re-imagine classic dishes with a modern twist, creating nostalgia and intrigue among consumers.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on the trend by offering seasonal ingredient-focused menus and promoting farm-to-table practices to attract customers seeking fresh and unique dining experiences.
2. Food and Beverage Packaging - Opportunity for packaging companies to develop eco-friendly and sustainable packaging solutions for seasonal ingredient-focused products, catering to environmentally conscious consumers.
3. Agriculture and Farming - Family farms can benefit from partnering with restaurants and food brands, providing a steady market for their seasonal produce and promoting local and sustainable farming practices.