Salomon works in collaboration with Bodega on a new footwear model that highlights the iconic X-Mission 4 silhouette as the base foundation of the partnership. The shoes take on the name 'Full Bleed' and it is made from nylon ripstop materials throughout the upper.
It is then detailed with a tie-dye tonal pattern with the 'Stormy Sky' treatment to create a unique finish for each pair. Co-branding derails can be seen in the tongue section and the back of the sneaker. The shoe is also marked with contrast with blue, pink, yellow, green, and some reflective 3M fabrication. Bodega described the sneakers as a "wearable ecosystem for the feet," and it is set to launch officially on July 29th beginning at noon EST.
Contrasting Nylon Technical Sneakers
Salmon and Bodega Join Forces on a New X-Mission 4 Sneaker
Trend Themes
1. Tie-dye Footwear - Tie-dye is making a comeback in the footwear industry with unique color combinations and patterns creating new opportunities for fashion brands.
2. Collaborative Footwear Collections - Collaborations between fashion and footwear brands continue to merge different design aesthetics and capture new consumer audiences.
3. Innovation in Sneaker Materials - Brands are exploring new materials like nylon ripstop to create more durable and eco-friendly footwear options.
Industry Implications
1. Fashion - Collaborative sneaker collections provide opportunities for fashion brands to tap into the sneaker market and expand their consumer base.
2. Footwear - Innovations in sustainable and durable materials create opportunities for footwear brands to create more eco-friendly products.
3. Sportswear - Functional features and technical materials in collaborative collections like the X-Mission 4 sneakers create opportunities for sportswear brands to meet the needs of outdoor enthusiasts.