Indian smartphone fanatics all across the subcontinent are slated to get a new option for their shopping thanks to the announcement of Xiaomi retail stores opening up across India.
Xiaomi is one of the leading smartphone producers in the world, but the Chinese technology company has established itself with its online sales, leaving the offline market as a blind spot. Considering that Xiaomi sells over 90 percent of its smartphones in India, according to The Tech Portal, the company is looking to that country to begin its offline retail sales.
The Xiaomi retail stores will exclusively sell Xiaomi products, including the incredibly popular Redmi Note 4. Xiaomi hopes to get 25 to 30 percent of its sales offline by the end of 2017, according to the head of Xiaomi India.
Brand-Specific Smartphone Retailers
Xiaomi Retail Stores are Set to Open Across India
Trend Themes
1. Online-to-offline Retail - Opportunity to tap into the offline market for online-dominant brands like Xiaomi by opening physical retail stores.
2. Brand-specific Retail Stores - Increasing trend of manufacturers opening their own retail stores to directly reach consumers and build brand loyalty.
3. Regional Expansion - Companies like Xiaomi expanding their presence in specific regions to cater to the demands of local consumers.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers like Xiaomi can explore opening their own brand-specific retail stores to enhance customer experience and increase sales.
2. Retail - Retailers can tap into the growing trend of brand-specific stores by partnering with popular smartphone manufacturers like Xiaomi to increase foot traffic and sales.
3. E-commerce - E-commerce platforms can collaborate with smartphone manufacturers to establish offline retail stores and bridge the gap between online and offline shopping experiences.