Retailer END. worked in collaboration with New Balance on a small joint sneaker range comprised of the X-90 footwear silhouette. Entitled the 'Dusk,' the pack draws a strong inspiration from the darkest time of twilight, from the perspective of looking onto the skyline. The new Dusk pack boasts a construction of mesh through its uppers, with textile lining and synthetic overlays. It all rests on top of a REClite midsole and is rounded out with a rubber outsole.
The leading version is the white colorway, which is designed to celebrate memorable sunsets across the horizon -- it has white mesh to recall clouds scattering before it transforms into a captivating blue and purple afterglow. The new END. x New Balance Dusk pack will be dropping on September 1st.
Twilight-Inspired Sneaker Series
END. and New Balance Introduced the Dusk X-90 Sneakers
Trend Themes
1. Twilight-inspired Sneakers - Opportunity for footwear brands to create sneaker designs inspired by twilight aesthetics, offering a unique and stylish option for consumers.
2. Collaborative Sneaker Ranges - Opportunity for retailers and sneaker brands to collaborate on limited-edition sneaker collections, creating buzz and excitement among sneaker enthusiasts.
3. Elevated Sneaker Construction - Opportunity for sneaker manufacturers to focus on using high-quality materials and innovative construction techniques to enhance the comfort and performance of sneakers.
Industry Implications
1. Footwear - Disruptive innovation opportunity for the footwear industry to tap into the trend of incorporating twilight-inspired designs into their product offerings.
2. Retail - Opportunity for retailers to leverage collaborations with popular sneaker brands to attract customers and boost sales.
3. Fashion - Opportunity for the fashion industry to explore the intersection of sneakers and aesthetics inspired by natural phenomena, such as sunrise and sunset.