The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger.
Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week.
Implications - When a company isn't afraid to think big with their promotions, it dramatically improves its odds of reaching a wide audience. Advertising on this scale generates considerable buzz and anticipation, and impresses consumers while simultaneously informing them. A brand that is associated with high-profile initiatives is ultimately more attractive to consumers in the long run.
Patterned Public Promotions
Liverpool Gets Stripes for Onitsuka Tiger Store
Trend Themes
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Iconic Building Branding — Transforming iconic buildings into branded visuals promotes brand awareness and generates buzz.
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Community Branding — Using community landmarks to promote a brand strengthens the brand's relationship with the local community.
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Large-scale Promotions — Bold advertising campaigns on a large scale generate anticipation and excitement among consumers.
Industry Implications
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Retail — Using iconic city landmarks to promote a new store can increase foot traffic and generate interest in the retail industry.
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Advertising — Large-scale promotions require creative advertising techniques and can be applied in the advertising industry to promote brands and generate buzz.
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Tourism — Using community landmarks to brand tourism attractions can increase traffic and interest in the tourism industry.