Aging, sun damage and sleeping on one's side are all responsible for the formation of wrinkles on the chest area, and Wrinkles Schminkles wants to help women reduce the formation of creases while they sleep.
The brand's 'Chest & Décolletage Smoothing Kit' provides consumers with a reusable, hypoallergenic and medical-grade silicone chest pad that can be worn overnight to smooth and soften wrinkles on the chest, cleavage, decollete and décolletage. To keep the heart-shaped pad in place during the night, one side of the silicone is self-adhesive, which means that it can be used about 20 to 30 times before the apparatus will need to be replaced.
For more intensive care, Wrinkles Schminkles also sells its Silicone Chest Pad as part of a '3-Step Chest & Décolletage Renewal Pack,' which also includes a serum and a cleaning solution.
Wrinkle-Reducing Chest Pads
Wrinkles Schminkles Makes Silicone Chest Pieces to Be Worn Overnight
Trend Themes
1. Anti-aging Skincare - The rise of silicone chest pads demonstrates a trend towards innovative skincare solutions for reducing wrinkles and signs of aging.
2. Sleeping Beauty Products - The popularity of overnight chest pads indicates a growing trend of beauty products designed to be worn while sleeping, targeting specific skin concerns.
3. Sustainable Beauty - The reusable nature of the silicone chest pads reflects a trend towards eco-friendly beauty products that minimize waste and promote sustainability.
Industry Implications
1. Beauty & Skincare - The beauty and skincare industry can capitalize on the demand for innovative, non-invasive solutions to combat signs of aging and improve skin elasticity.
2. Sleep Products - The sleep products industry has an opportunity to tap into the market for specialized beauty sleep products, such as overnight chest pads, that address specific skincare concerns.
3. Medical & Cosmetic Devices - The medical and cosmetic devices industry can explore disruptive innovations in silicone-based products that provide effective and non-surgical solutions for wrinkle reduction and skin rejuvenation.