The Wrangler interactive showcase is one cool example of how brands today are engaging their online customers. Part of the Wrangler 'Get Your Edge Back' campaign, the showcase appears on the official Wrangler Europe site to promote its spring and summer 2012 collection. Here, users just click their mouses to drag the models around and to see the hip new fashions from the brand.
The company has presented the Wrangler interactive showcase in video form, showing models running through scenes. In each one, you can click to make the model fall over, which takes you to a new scene and a whole new look. You can click into each look if you want to explore it in more detail and also share the scenes you love on your social networks.
Clickable Topsy-Turvy Campaigns
Push Models Around on the Wrangler Interactive Showcase
Trend Themes
1. Interactive Showcases - The trend of interactive showcases allows brands to engage online customers in unique and immersive ways.
2. User-driven Exploration - The trend of user-driven exploration empowers customers to interact with products and explore different features and styles.
3. Social Media Sharing - The trend of social media sharing enables customers to share their favorite scenes and looks with their social networks, increasing brand visibility and engagement.
Industry Implications
1. Fashion - The fashion industry can adopt interactive showcases to showcase their latest collections and engage customers in a more interactive and fun way.
2. E-commerce - The e-commerce industry can leverage user-driven exploration to enhance the online shopping experience and increase conversion rates.
3. Marketing - The marketing industry can utilize social media sharing to amplify brand awareness and reach a wider audience through customers' social networks.