American denim brand Wrangler has teamed up with Adult Swim's popular cartoon series 'Rick and Morty' to launch the Wrangler x Rick and Morty Collection. The new clothing collection will include several items with designs inspired by the show.
The full collection includes four new garments: a denim jacket with custom artwork, a 100% cotton french terry pullover hoodie, and two different 100% cotton crew neck sweaters. Each piece features its own unique Rick and Morty graphic.
The new line is being released as part of Adult Sim's 75th-anniversary celebration, which will also be commemorated with a streaming event on November 12-13 on the company's Youtube channel. "As an iconic heritage brand, Wrangler has a strong history in pop culture, and we love to embrace opportunities to reach new fans," said Holly Wheeler, vice president of global brand marketing at Wrangler.
Cartoon-Themed Denim Lines
Wrangler Partners With Rick and Morty on New Clothing Collection
Trend Themes
1. Cartoon-inspired Clothing - Opportunity for fashion brands to collaborate with popular cartoon franchises for unique apparel collections.
2. Pop Culture Merchandise - Growing trend of consumer demand for merchandise related to popular TV shows, movies, and brands.
3. Limited Edition Collections - Brands can create a sense of urgency and exclusivity by releasing limited edition collections with unique designs and collaborations.
Industry Implications
1. Fashion - Fashion brands can partner with popular TV shows and movies to create unique collaborations and expand their customer base.
2. Entertainment - TV shows and movie franchises can expand their brand reach and appeal to fans by collaborating with fashion brands on limited edition merchandise.
3. Streaming Services - Streaming services can leverage the popularity of their content to partner with fashion brands and release exclusive merchandise collections, generating additional revenue streams.