Don't look down! At 764 feet the world's highest commercial bungee jump isn't for those with a fear of heights. It's situated at the top of Macau Tower, the 10th tallest tower in the world.
This is extreme bungee jumping at an unreal level. Talk about an adrenaline rush!
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Implications - Immersed in a digital world, consumers have devalued material possessions in favor of experiences that they can share with friends and family. Atypical experiences make consumers feel like they are unique snowflakes. Companies should consider ways in which they can accentuate the uniqueness of their consumers.
World's Highest Bungee Jump
Macau Tower is 764 Ft Up
Trend Themes
1. Extreme Experiences - Companies should consider offering atypical experiences to cater to consumers' desire for unique and shareable adventures.
2. Adrenaline Tourism - The growing popularity of extreme activities like high bungee jumping presents opportunities for the travel and tourism industry to cater to adventure-seeking travelers.
3. Digital Immersion - As consumers become more immersed in the digital world, there is a growing need for businesses to find innovative ways to enhance and personalize the digital experience.
Industry Implications
1. Adventure Tourism - Adventure tourism companies can capitalize on the demand for extreme experiences like the world's highest bungee jump.
2. Travel and Tourism - The travel and tourism industry can tap into the adrenaline tourism trend by promoting destinations and activities that offer extreme experiences.
3. Digital Technology - Businesses in the digital technology sector can develop innovative solutions to enhance the digital immersion of consumers and offer personalized experiences.