This World Hunger Relief Malaysia campaign was put together in partnership with QSR Brands Malaysia, which includes well-known chains like KFC and Pizza Hut. Due to a high poverty rate, there are a thousands of families that go to bed hungry each night. Through this campaign, some of the stories are told, including single mothers who are fully supporting four children, and people who have had to stop working due to a disability or the need to take care of another family member who needs care.
In an effort to provide food to those in need, people in Malaysia were asked to donate to Pizza Hut and KFC. As a result, with the held of World Hunger Relief Malaysia, families in need were set up on a six-month food program.
Family Food Campaigns
KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need
Trend Themes
1. World Hunger Relief Campaigns - Partnering with well-known restaurant chains to provide food to families in need, presenting an opportunity for more participative campaigns.
2. Donation-based Programs - Promoting donation-based initiatives led by companies to create more social impact and foster socially responsible actions among consumers.
3. Sustainable Food Resources - Creating sustainable food programs to ensure long-term aid to families in need, providing opportunities for companies to innovate and develop more sustainable supply chains.
Industry Implications
1. Fast Food - Fast food industry has an opportunity to create more social impact through innovative campaigns to support hungry families.
2. Non-profit Organizations - Partnering with non-profit organizations to help distribute food resources to those in need at a larger scale.
3. Food Charity and Donation Programs - Creating better donation-based food programs and charity systems that will foster more social impact and engage more people in social-awareness activities.