Chilewich creates the Worktop, which is a product that was originally designed for hospitality applications. Essentially, Worktop if a custom-woven covering that is developed to protect large surface areas while also creating a textural finish. Now, it is available beyond commercials for consumers to access as well. The product can be used for bathroom vanities, desktops, and many other purposes.
Worktop was tested at the Eleven Madison Park restaurant in New York and praised by Chef Daniel Humm. He states that "The Worktops are beautiful, durable, and easy to clean. They improve our kitchen, and that’s a special quality." All of the elements can be customized including the size, weave pattern, color palette, and cut-outs for garbages and sinks.
Custom Woven Kitchen Coverings
Chilewich Unveils the Worktop to Add Texture to the Kitchen
Trend Themes
1. Custom Woven Surfaces - The use of custom-woven surfaces in a variety of applications, from hospitality to home, offers an opportunity for textile innovation.
2. Textured Kitchen Coverings - The rise in popularity of textured kitchen coverings presents an opportunity for companies to develop unique, visually appealing products for the home market.
3. Customizable Home Decor - The ability to customize elements such as size, weave pattern, and color palette in home decor products is becoming an increasingly desirable feature, presenting an opportunity for companies to offer personalized options.
Industry Implications
1. Textile Industry - The textile industry has an opportunity to explore the development of custom-woven surfaces for a variety of applications beyond traditional uses in clothing and home goods.
2. Home Decor Industry - The rise in popularity of textured kitchen coverings presents an opportunity for the home decor industry to expand its product offerings and explore new visual and tactile experiences for consumers.
3. Hospitality Industry - The use of custom-woven coverings in restaurants and other commercial spaces presents an opportunity for the hospitality industry to elevate the visual and functional qualities of their spaces.