The newly released Woolrich Spring/Summer 2018 collection introduces great transition pieces from winter to spring. The concept that the transitioning weather maintains a high level of inconsistency, the brand focuses its designs to be adaptable to changing weather. When approaching the Woolrich Spring/Summer 2018 collection, the brand designs the pieces to be versatile, so they can be worn in more ways than one. A notable piece that highlights this idea is the men's 'GTX Mountain Parka,' which was first introduced in the 70s. It can be worn in three different ways, has a padded lining that can detach, down feathers, can be worn as a puffer coat, or layered with a 'mountain jacket outer shell.'
Another standout item from the Woolrich Spring/Summer 2018 line is the 'light Pacific jacket,' which is available in bright colors and has a customized hood, waterproof-sealed pockets, breathable fabric, and light padding. The collection features a wide selection of vests, bomber jackets, down jackets, and long and short parkas.
Layered Outerwear Series
The Woolrich Spring/Summer 2018 Outerwear Line Welcomes Spring Weather
Trend Themes
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Adaptable Outerwear — Woolrich's Spring/Summer 2018 collection focuses on designing versatile outerwear pieces that can be worn in multiple ways, offering a disruptive innovation opportunity for the fashion industry.
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Transition Pieces — The Woolrich collection introduces transition pieces that are suitable for both winter and spring weather, presenting a disruptive innovation opportunity for the seasonal clothing industry.
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Customized Functionality — The line includes jackets with features such as customized hoods, waterproof-sealed pockets, and breathable fabrics, creating a disruptive innovation opportunity for the outdoor apparel industry.
Industry Implications
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Fashion Industry — The adaptable outerwear trend in Woolrich's Spring/Summer 2018 collection presents a disruptive innovation opportunity for the fashion industry.
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Seasonal Clothing Industry — The introduction of transition pieces in the Woolrich collection offers a disruptive innovation opportunity for the seasonal clothing industry.
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Outdoor Apparel Industry — The customized functionality of jackets in Woolrich's Spring/Summer 2018 collection creates a disruptive innovation opportunity for the outdoor apparel industry.