'Woolrich Classics: Behind the Scenes' provides consumer with an in-depth look at where the brand gets the influence for its designs, and how its styles have been adapted over the years.
The short video spotlights Julia Ragolia and Jordan Schneider, who breakdown the rise of flannel shirt, and how Woolrich has adapted it with a grunge twist. As a staple of American heritage fashion, the flannel shirt has established itself as a versatile garment that has kept its relevance through generations. As Ragolia and Schneider explain in the video, the staple is endlessly versatile, and can be adapted with different influences to reinvent another timeless piece that's inline with contemporary fashion trends.
With the video, Woolrich highlights its role as a heritage brand, while highlighting its latest styles.
Behind-the-Scenes Brand Heritage Videos
Woolrich Explains How Its Blends Americana Influences
Trend Themes
1. Brand Heritage Videos - The use of behind-the-scenes videos to highlight a brand's heritage and showcase how it adapts to contemporary fashion trends presents opportunities for creating more engaging brand experiences.
2. Adapting Staple Styles - By taking traditional garments and adapting them with contemporary twists, brands can create new products that appeal to a wider consumer base.
3. American Heritage Fashion - The popularity of American heritage fashion and its influence on contemporary style presents opportunities for brands to tap into this trend and create products that cater to consumers' desire for nostalgia and authenticity.
Industry Implications
1. Fashion - Fashion brands can use brand heritage videos and adapt staple styles to create unique and engaging products that resonate with consumers.
2. Marketing and Advertising - Marketing and advertising agencies can help brands create compelling brand heritage videos that highlight their history and identity.
3. Retail - Retailers can leverage the popularity of American heritage fashion to curate product lines and displays that cater to consumers' desire for nostalgia and authenticity.